From the Source: Issue 4
Welcome to this month’s edition of From The Source! In this issue, we’re exploring two critical topics that are reshaping the creative and media industries. Discover how emotional intelligence is transforming client services by helping professionals build trust and address challenges with empathy. Plus, we dive into the rise of AI in media planning, sharing insights on how to harness its potential while addressing its complexities.
The Role of Emotional Intelligence in Client Services
How do you turn challenging client moments into opportunities for trust and collaboration? The answer lies in emotional intelligence (EI). From defusing conflicts to managing high-pressure projects, EI equips client service professionals with the skills to build stronger relationships and achieve better outcomes.
Did you know teams with higher levels of empathetic communication report better conflict resolution and stronger client satisfaction scores? This blog breaks down the key elements of EI, like empathy, self-regulation, and social skills, and explains how they can elevate every client interaction.
Curious about how EI can transform your approach to client services?
Read the full blog now to discover actionable tips and insights.
Navigating the Rise of AI in Media Planning: Opportunities and Challenges
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Can AI revolutionise the way you plan and execute campaigns? The answer is yes—but with a catch. AI is transforming media planning with real-time ad optimisation, hyper-targeted campaigns, and predictive analytics that boost ROI. But it’s not without its challenges. Issues like data privacy, embedded bias, and the lack of human judgement raise critical questions about how to use AI responsibly.
This blog explores how agencies can harness AI’s capabilities while ensuring oversight and ethical alignment. Discover practical strategies for balancing automation with creativity and learn why upskilling your team is key to staying competitive.
Curious about how to integrate AI into your media planning? Read the full blog now.
Looking for your next opportunity? We’ve handpicked some of the latest roles that could be a perfect fit for you. Whether you’re ready to take the next step or you’re simply exploring what’s out there, these opportunities are worth checking out:
Spotted something that feels like the right match? Don’t hesitate to get in touch or apply directly - we’d love to help you take the next step in your professional journey.
We hope this month’s newsletter has offered valuable insights. If you’re ready to explore exciting new opportunities, check out the roles we’ve shared - or visit our website to see even more vacancies.
Stay tuned for the next edition and be sure to subscribe so that you receive it straight to your inbox.?