From the Source: Issue 3
Welcome to this month’s edition of From The Source! In this issue, we’re looking at two topics that are shaping the future of recruitment and advertising. First, we celebrate Source’s recognition at the Tiara Recruitment Awards and explore what sets us apart as a specialist recruiter. Then, we uncover why research is the backbone of successful advertising campaigns and how it can turn creative ideas into impactful strategies.
Why Source Stands Out in Recruitment: Insights from the Tiara Awards 2024
We’re thrilled to have been recognised as the “Specialist Recruitment Company to Work For” at the 2024 Tiara Recruitment Awards! So, what sets Source apart? Judges highlighted our tailored, client-focused recruitment process, flexible service structures, and commitment to diversity, equity and inclusion. They also commended our dedication to fostering a positive workplace culture and driving social responsibility.?
While we’re proud of these achievements, we’re just getting started.
Read the full blog to see how we’re shaping the future of recruitment and continually striving for excellence.
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The Backbone of Successful Campaigns: Why Research Matters in Media Advertising, Research & Data
What makes a great advertising campaign??
It’s not just creativity - it’s the ability to understand your audience, refine your message, and choose the perfect platforms. This blog explores how research is the secret weapon behind successful strategies, helping brands optimise budgets, boost ROI, and build lasting consumer trust.
Learn how uncovering emotional triggers and using A/B testing can elevate your campaigns. We also look into how brands can avoid costly missteps(like that infamous Pepsi ad) by staying attuned to audience values and testing ideas thoroughly.
Read the full blog to discover how research can transform your advertising strategies.
We hope this edition of From The Source gave you valuable insights. If you enjoyed this issue, we encourage you to subscribe to ensure you stay updated whenever we share something new. Until next time, thank you for being part of Source’s community.