From The Source: Issue 2
Welcome to this month’s edition of From The Source! In this issue, we’re tackling two of the hottest topics in the creative industry right now: sustainability and AI.
First, we look at how a strong sustainability focus is no longer just a “nice to have” for agencies - it’s becoming a core part of attracting and retaining top creative talent. Then we explore the world of AI in content creation, sharing tips on how to make automation work for you without losing that all-important human touch.?
Curious to know more? Let’s get started.
The Role of Sustainability in Creative Recruitment
How important is sustainability to the creative talent you’re looking to attract? It turns out, more than ever! Today’s candidates - especially Gen Z and millennials - are increasingly looking for purpose-driven roles within companies that prioritise environmental impact. This blog explores how the push for sustainability is shaping recruitment strategies and what it means for creative agencies. From developing a clear sustainability vision to building policies that align with eco-conscious values, find out how you can appeal to this growing demand for meaningful, purpose-led work.
Read the blog here.
AI-Powered Content Creation: Striking the Balance Between Automation and the Human Touch
Can AI really help you produce engaging content without losing that authentic human feel? As AI becomes more embedded in content creation, marketers are rethinking how to blend automation with creativity. In this blog, we dive into ways to use AI tools for efficiency - without compromising the personality and creativity your audience loves. From automating routine tasks to using AI insights for data-driven storytelling, we share practical tips on making AI your creative ally.?
Check out the blog here.
Thanks for joining us! We hope this edition of From The Source gave you fresh insights and practical tips to elevate your agency’s recruitment and creative processes. If you enjoyed the content, don’t forget to hit subscribe so you’ll never miss an update! We’re excited to keep sharing ideas, strategies and industry insights with you. Until next time!