From Serendipity to Success: My Journey as a Digital Creative Journalist

As unconventional as this might seem, I've come to recognize that my role extends far beyond the various jobs I've undertaken. At my core, I see myself as a digital creative journalist, one who has taken an unconventional path to shape and amplify the stories of Africa, its women, youth, and its transformative journey.

Although I didn’t start with a formal degree in journalism, I have always gravitated toward storytelling in its most dynamic forms, crafting narratives that celebrate the richness of Africa's culture, the resilience of its people, and the impact-driven initiatives that are advancing the continent's growth. Over time, I realized that I was weaving together the threads of a diverse career that seamlessly married my interests in storytelling, communication, and digital innovation.

My work has been driven by a desire to challenge dominant narratives and stereotypes about Africa, and to present the continent's multifaceted stories in all their complexity. Through my writing and creative projects, I have focused on capturing the essence of Africa's corporate, creative, developmental, and entrepreneurial landscapes, while highlighting the stories of women and youth who are actively contributing to its transformation. I've worked on women-focused initiatives, youth engagement, education-centered projects, and campaigns that aim to drive inclusion and equitable opportunities.?

As a digital creative journalist, I’ve carved out a niche that blends traditional storytelling with modern digital tools. I’ve written articles, features, and thought pieces that highlight Africa’s progress, women’s empowerment, and entrepreneurial ventures that are reshaping our continent. At the same time, I’ve led social media campaigns, created multimedia content, and engaged audiences across multiple platforms, bringing these stories to life in ways that resonate with both local and global audiences. This multifaceted role has allowed me to work at the intersection of technology, storytelling, and social impact.

What sets me apart as a digital creative journalist is my ability to adapt to various platforms and mediums, telling stories that resonate across different audiences. My journey has allowed me to create content that not only informs but inspires, whether it’s through long-form articles, press releases, newsletters, podcasts, visual storytelling, social media campaigns, documentaries, or collaborative projects. By combining my knowledge in communication, development, and digital strategy, I've been able to connect with Africa's growing digital audience and elevate the voices and experiences of those often left out of the mainstream conversation.

This dynamic approach has also influenced my ambition to pursue a Master's degree in Digital Transformation. Digital transformation is not just about technology; it's about using technology to tell stories that have the power to transform lives. I want to bridge the gap between storytelling and digital innovation, helping companies, non-profits, and individuals harness the power of digital tools to amplify their impact. In this regard, I also consider myself a creative project manager, given my experience in leading diverse projects that integrate content creation, strategy, and stakeholder engagement. I see project management as the backbone that allows creativity to flourish. It’s the framework that ensures every story, campaign, or initiative reaches its full potential and makes the impact it was designed to have.

Despite not having a traditional journalism degree, I have built a robust career rooted in storytelling, creativity, and a deep understanding of Africa's unique landscape across sectors and communities on the continent and in the diaspora. My unconventional path has enabled me to embrace journalism in a broader sense—one that is not confined to print or broadcast media but extends into digital transformation, social impact, and the creative industry. This journey is why I'm also considering a Ph.D. in Social Entrepreneurship in the future, as it aligns with my long-term vision of using creative journalism and storytelling as a tool for driving social change, empowerment, and sustainable development.

My journey of serendipity from a passionate observer of Africa’s untold stories to a digital creative journalist, and now, an aspiring digital transformation consultant and future social entrepreneur, has been one of continuous evolution. I have learned that storytelling is not confined to words; it’s expressed in every project managed, every campaign launched, and every voice amplified.        

Ultimately, my experience shows that journalism is not just about having the right degree—it's about possessing the passion, creativity, and willingness to adapt, grow, and tell stories that matter. It’s about creating platforms for those stories to be heard, believed in, and acted upon. And as a digital creative journalist, by maximally engaging my skills, passion, and experiences to transform narratives, challenge stereotypes, and create a more inclusive, and empowered Africa, I am committed to sharing the transformative narratives of Africa and its people in the most innovative ways possible.?

Storytelling is the bridge between what is and what could be—it’s the catalyst for change, the spark that lights the path to a brighter future. I am not just a storyteller; I am a creator of opportunities, a digital strategist, and a champion of Africa's narrative.