From Search Engines to Thought Engines: AI's Influence
What is there to say about AI?? Where does it fit in society?? Now that we have AI what does this mean for search engines?
I have enjoyed several conversations influenced by the surging popularity of AI on the topic and have gathered insights from these conversations.
Matches vs Thoughts
If Google and Bing are search engines, AI tools (chat GPT, Google Bard, and Bing Chat) are thought engines. Search engines give you sites that have a highly relevant match to your search query.
These simpler search queries work just as well in AI but since AI is more sophisticated (and expensive to operate) we should use it for more challenging queries.
Search engines are very weak at aggregating data and making a determination. For example try these queries:
If these queries ever do work on a search engine, it is only because an algorithm was previously made to anticipate the question. That is why on Google (and Bing) the query:
“Pizza restaurants in Fresno that are closed on Mondays”
Does not work, but the opposite does:
“Pizza restaurants in Fresno that are open on Mondays”
领英推荐
People rarely ask a search engineer for when a restaurant is closed so no programmer coded an algorithm for that situation.
Saving Time
As a marketer we are beginning to see AI have the capability of aggregating valuable marketing data in a much quicker time than it takes a human. As AI companies work to ‘tune’ their AI for performance, accuracy, and reduce cost, we find the consistency to vary but queries that we find of interest include:
Specialization
There is no doubt that AI is powerful, Chat GPT after all has passed the bar exam and several other medical exams, but as it is self taught by crawling an uncountable number of sources on the internet, AI is prone to giving wrong answers and sometimes even dangerous advice. As AI companies adjust, you can expect to see custom AIs programmed with a select library of proven knowledge about the world (instead of the whole internet) and then trained on a specific industry. Expect soon to find AIs specialized in:
AI is a Job Enhancer
There should be little worry of AI replacing jobs, rather it should be considered one that enhances your job allowing you to think more on strategy and spend less time on aggregating data or word fill to convert your outline to a cohesive written report.
Our team continues to lean into AI, and most recently we have implemented AI to answer staff questions for Torchlight operations; from vacation time to client onboarding, we have been feeding it all our internal knowledge base articles in order to allow for easier and quicker access for our team members.
I am optimistic that with the time saved, productivity and quality in the workplace will be improved.
At Torchlight, we use AI as a tool for alternate ideas and keep an.eye out as AI continues to work it's way into running digital advertising campaigns.
Helping make technology easy, accessible and affordable for local businesses
1 年Love this, Josh. AI doesn’t need to require a monumental shift in operations. Automating those small, repetitive tasks every day can add up. Funny fact: at the end of the day, when my kids are asking me to make up a bedtime story about monster trucks, volcanos, dragons and Batman and I’m creatively SPENT, guess where I turn to generate a heroic 5-minute bedtime tale. ?? #aimomhack
Marketing Geek, forever student, and space cowboy.
1 年We have seen several businesses incorporate AI into their products as well. To name a few: Vendasta - with responses to Reviews and content for Social (Jacqueline Cook) Tettra - in creating a Slackbot to answer questions about a company's KB (Jen Weaver) CallRail - a tool that whispers suggestions with sales calls. Typeform - AI driven conversations instead of a form
Marketing Geek, forever student, and space cowboy.
1 年Creds to Ryan Dumouchel who has come up with some of the most creative and helpful prompts to AI.