From Scratching the Surface to Building Connections: 5 Practical Tips to Define Your Audience
Meirav Rosenberg
CEO, Paz Agency, Digital Marketing & Web Design Agency | Keynote Speaker | Author | Helping People & Brands Become their Best Selves!
When was the last time you truly thought about who your audience is?
We’re not talking about those broad strokes like age or location—though they have their place. We’re talking about going deeper.?
Uncovering the often-overlooked nuances that make the difference between a so-so campaign and one that resonates on a personal level.
Imagine being in a room full of people who all look somewhat alike, but each has a different story, a different set of values, and unique reasons for being there.?
If you don’t get to know them, your message might just skim the surface. But when you truly know who’s in that room, your words become more than just words—they’re an invitation to connect.
In our latest eBook, Defining Your Target Audience: 5 Practical Tips to Get You Started, we dive into that journey.?
It’s not about quick fixes or one-size-fits-all answers. It’s about understanding your customers’ world as they see it.
Ready to redefine how you see your audience??
Because if you think you know them, I promise you—you’re only scratching the surface.