From Salesforce Insider to AppExchange Expert

In this edition, you will learn from Peter Ganza - the AppExchange whisperer. He will help you with your partner page listing no matter the platform.

I'll also share a marketing automation tool that is easy to use and affordable. Perfect to start adding value to your list.

Enjoy the read.

Podcast Highlight: From Salesforce Insider to AppExchange Expert with Peter Ganza

In this week's episode of the Paul Higgins Show, I spoke with Peter Ganza, founder of AppX Whisperer and former Salesforce Product Marketing Leader, about transforming your App Exchange listing from a forgotten asset into a powerful lead generation engine.

Key Insights:

Standing Out in a Crowded Marketplace

Peter revealed that most ISVs and SIs blend into the background on the App Exchange. He shared specific strategies to differentiate your listing through strategic positioning and customer-centric language.

The Lead Generation Framework

For both software vendors and system integrators, Peter outlined his proven optimization approach:

• Critical "above the fold" elements that determine engagement
• How to structure features to emphasize business outcomes
• The importance of demonstration videos and testimonials

What makes this conversation valuable beyond Salesforce is its application to any platform marketplace.

Want to transform your marketplace/partner listings?

>> LISTEN HERE

>> WATCH THIS EPISODE ON YOUTUBE

Supercharge Your Email Marketing with Moosend

Are you still treating email as an afterthought in your marketing strategy? Moosend is a powerful yet affordable tool that’ll help you convert more leads into customers.

Here's why it's becoming a secret weapon for tech consultancies:

• Intuitive Automation: Create sophisticated marketing workflows without needing a technical background
• Personalization Engine: Deliver tailored content based on user behavior and preferences
• Advanced Segmentation: Target specific client groups for higher engagement rates
• Landing Page Builder: Create conversion-focused pages that integrate seamlessly with your campaigns
• Comprehensive Analytics: Make data-driven decisions with detailed performance metrics

Pro tip: Start by creating a segmented welcome series for new subscribers that delivers different content based on their expressed interests. This simple automation can dramatically improve engagement from day one.

Remember: In the tech consulting space, staying top-of-mind with prospects is critical. Moosend helps you nurture relationships at scale without sacrificing the personalization that builds trust and credibility.

>> Try Moosend

A day in the life

A client was spending 1-2 hours on proposals.

We created a new workflow using Fathom and Claude to get this to about 20min.

Reach out if you would like to see an example.

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A few words from me ...

A few of us are gathering for an informal chat about getting bigger deals in our SaaS consultancies.

No long presentations, no heavy sales—just a friendly discussion on what’s really working to land more rewarding projects and scale beyond the usual revenue plateaus.

I’ll be sharing a simple shift most consultants overlook, yet it can make a huge difference in profitability and free up more time for the things we actually enjoy.

Think practical tips, real stories, and open Q&A—not a pitch fest.

Curious to join us?

Simply DM me and I’ll send you the details.

Even if you’re on the fence, feel free to ask any questions.

Looking forward to learning from each other.

Regards

Paul