From Safety to Survival: Why Speaking Louder Won’t Bridge the Gap
Ron Butcher
Operational Safety Consultant | Maritime, Construction & Energy Expert | Fractional Safety Leadership | OSHA/ISO Compliance Specialist | Veteran | California - Nevada - Arizona - Canada | Remote & Travel Ready
Imagine trying to communicate with someone who doesn’t speak your language. Naturally, you start speaking louder and slower, hoping that somehow, clarity will follow. But it doesn’t — no matter how carefully you phrase things, the message simply doesn’t land. This same dynamic happens with safety communications in many workplaces. Safety professionals, engineers, accountants, risk managers, and programmers all speak their own professional languages, each shaped by a shared understanding. They might all be discussing the same thing — safety — but their interpretations and emotional connections to it are vastly different.
Here’s where frustration on both sides kicks in. Safety professionals feel like they’re shouting the same message over and over, but it’s falling on deaf ears. Meanwhile, workers and other professionals feel bombarded with safety directives that don’t seem to apply to their reality. It’s not that people aren’t listening — it’s that the message doesn’t align with their own experience of safety. The emotional experience of feeling safe, as opposed to actually being safe, is subjective and varies widely across different individuals and roles.
The Language Barrier of Safety
Professionals in different fields — engineers, accountants, risk professionals — are fluent in their own technical languages, formed by a shared understanding of their work. But when it comes to safety, there is no single language. Safety is subjective, and each person’s understanding of it is shaped by their emotional and local context. What feels safe to one person might seem risky or irrelevant to another. This subjectivity creates a barrier that standard safety communications can’t easily overcome.
This gap leads to frustration. Safety professionals deliver carefully crafted messages, but if those messages are processed through the emotional filter of “feeling safe,” they lose their impact. Workers, on the other hand, are left wondering why they’re being told to care about risks they don’t see or feel. The result? Both sides become exasperated, with safety professionals feeling unheard, and workers feeling misunderstood or micromanaged.
The Subjectivity of Safety: Feeling Safe vs. Being Safe
Safety is deeply emotional and personal. It’s shaped by past experiences, context, and even mood. What makes someone feel safe is not necessarily tied to actual risk levels. This subjectivity creates an illusion: someone may feel safe in a high-risk situation simply because they’re used to it, while safety professionals view it as a potential disaster waiting to happen. The disconnect is stark, and it’s why traditional safety communications often fail to resonate. They don’t account for the deeply emotional and variable nature of what it means to feel safe.
Survival, on the other hand, is universally understood. There’s no debate when survival is on the line — it cuts through context and emotion. When survival is at stake, there’s clarity and immediate action. The gap between feeling safe and being safe disappears because survival doesn’t allow for emotional interpretation. In a Culture of Survival, the focus shifts from abstract concepts of safety to concrete actions that ensure everyone can endure, adapt, and thrive.
Bridging the Gap: From Safety to Survival
The frustration in safety communications often stems from the same issue: it’s like speaking louder and slower to someone who doesn’t speak your language. Workers feel overwhelmed by safety directives that don’t resonate, while safety professionals grow frustrated by the lack of action. This gap won’t close by shouting the message louder — it requires shifting the conversation altogether.
By focusing on survival, we bypass the subjectivity of safety. Survival is clear, immediate, and objective. It transcends the emotional filters that safety often gets stuck in. When survival becomes the focus, it unifies teams, drives action, and eliminates the frustration on both sides. Everyone understands when their survival is at risk, and they act accordingly. In high-risk environments, a Culture of Survival ensures that safety becomes the natural outcome of clear, aligned actions, not the elusive goal of a misunderstood directive.
Survival is a language everyone speaks — and when it becomes the focus, the frustrations of trying to communicate safety melt away.
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Imagine trying to communicate with someone who doesn’t speak your language. Naturally, you start speaking louder and slower, hoping that somehow, clarity will follow. But it doesn’t — no matter how carefully you phrase things, the message simply doesn’t land. This same dynamic happens with safety communications in many workplaces. Safety professionals, engineers, accountants, risk managers, and programmers all speak their own professional languages, each shaped by a shared understanding. They might all be discussing the same thing — safety — but their interpretations and emotional connections to it are vastly different.
Here’s where frustration on both sides kicks in. Safety professionals feel like they’re shouting the same message over and over, but it’s falling on deaf ears. Meanwhile, workers and other professionals feel bombarded with safety directives that don’t seem to apply to their reality. It’s not that people aren’t listening — it’s that the message doesn’t align with their own experience of safety. The emotional experience of feeling safe, as opposed to actually being safe, is subjective and varies widely across different individuals and roles.
The Language Barrier of Safety
Professionals in different fields — engineers, accountants, risk professionals — are fluent in their own technical languages, formed by a shared understanding of their work. But when it comes to safety, there is no single language. Safety is subjective, and each person’s understanding of it is shaped by their emotional and local context. What feels safe to one person might seem risky or irrelevant to another. This subjectivity creates a barrier that standard safety communications can’t easily overcome.
This gap leads to frustration. Safety professionals deliver carefully crafted messages, but if those messages are processed through the emotional filter of “feeling safe,” they lose their impact. Workers, on the other hand, are left wondering why they’re being told to care about risks they don’t see or feel. The result? Both sides become exasperated, with safety professionals feeling unheard, and workers feeling misunderstood or micromanaged.
The Subjectivity of Safety: Feeling Safe vs. Being Safe
Safety is deeply emotional and personal. It’s shaped by past experiences, context, and even mood. What makes someone feel safe is not necessarily tied to actual risk levels. This subjectivity creates an illusion: someone may feel safe in a high-risk situation simply because they’re used to it, while safety professionals view it as a potential disaster waiting to happen. The disconnect is stark, and it’s why traditional safety communications often fail to resonate. They don’t account for the deeply emotional and variable nature of what it means to feel safe.
Survival, on the other hand, is universally understood. There’s no debate when survival is on the line — it cuts through context and emotion. When survival is at stake, there’s clarity and immediate action. The gap between feeling safe and being safe disappears because survival doesn’t allow for emotional interpretation. In a Culture of Survival, the focus shifts from abstract concepts of safety to concrete actions that ensure everyone can endure, adapt, and thrive.
Bridging the Gap: From Safety to Survival
The frustration in safety communications often stems from the same issue: it’s like speaking louder and slower to someone who doesn’t speak your language. Workers feel overwhelmed by safety directives that don’t resonate, while safety professionals grow frustrated by the lack of action. This gap won’t close by shouting the message louder — it requires shifting the conversation altogether.
By focusing on survival, we bypass the subjectivity of safety. Survival is clear, immediate, and objective. It transcends the emotional filters that safety often gets stuck in. When survival becomes the focus, it unifies teams, drives action, and eliminates the frustration on both sides. Everyone understands when their survival is at risk, and they act accordingly. In high-risk environments, a Culture of Survival ensures that safety becomes the natural outcome of clear, aligned actions, not the elusive goal of a misunderstood directive.
Survival is a language everyone speaks — and when it becomes the focus, the frustrations of trying to communicate safety melt away.