From Roadblock to Revenue Generator: Transforming Lisa's Website

Did you know 38% of people stop engaging with a website if the layout or content isn’t attractive? For small business owners like Lisa, that stat hits close to home. Lisa, a health and fitness coach, poured her heart into building her own website using a DIY tool. And honestly, she did a solid job for someone with no design experience! But despite her best efforts, her website was holding her back.

Before the Transformation

Lisa’s website was packed with information—too much, in fact. With over a dozen pages and no clear focus, visitors often got lost and clicked away before engaging. The design didn’t quite capture her brand's vibrant energy, and the messaging wasn’t clear about who her services were best suited for.

Lisa felt proud of what she’d built herself but knew her website wasn’t converting visitors into clients. She reached out for help, and that’s where we came in.

The 15-Minute Audit

In a quick 15-minute call, we pinpointed the main challenges:

• Too Many Pages: The site overwhelmed visitors with options and lacked a streamlined structure.
• Design Limitations: While functional, the DIY design didn’t reflect her expertise or brand personality.
• Unclear Messaging: The homepage didn’t clearly communicate the unique value Lisa offered or who her services were for.
• Clunky Navigation: It was hard for potential clients to find what they needed or take action.

The Transformation

Here’s how we turned Lisa’s website into a client magnet:

1. Simplified the Structure: We trimmed her website down to just a few high-impact pages, focusing on what her audience really needed to see.
2. Revamped the Design: We brought her vision to life with a sleek, vibrant layout that truly captured her brand’s energy and professionalism.
3. Clarified the Messaging: We rewrote her homepage to speak directly to her ideal clients, making it crystal clear who would benefit most from her services.
4. Streamlined Navigation: The new site made it easy for visitors to explore her services, sign up for programs, and contact her directly.

The After

The results were transformative. Lisa’s new website became a tool that worked for her, not against her. Visitors stayed longer, engaged more, and, most importantly, converted into paying clients.

She went from feeling stuck and frustrated to empowered and excited. Her website now reflects her expertise and connects with the people who need her services most.

What You Can Learn

Lisa’s story is a reminder that your website is often your business’s first impression. Here are three lessons to take away:

• Keep It Simple: Too much information can overwhelm visitors. Focus on the essentials.
• Make It Personal: Your website should reflect your unique brand and speak directly to your ideal clients.
• Streamline Navigation: Make it easy for visitors to find what they’re looking for and take the next step.

Ready to Transform Your Website?

Your website should work as hard as you do. If you’re feeling like it’s time for an upgrade, let’s start with a free 15-minute audit. It’s a quick chat that could completely change the game for your business.

?? Schedule your free audit here

PS: Know someone whose website could use a makeover?

Refer them to me, and you’ll earn $120 or more when they become a client. Let’s grow together!