From Riri's Fenty to Nairobae's Beauty-preneurs: The Art & Benefits of Creating Killer Short-Form Video Content on TikTok, Instagram Reels & Beyond.

Short & Sweet: The Art & Benefits of Creating Killer Short-FormVideo Content on TikTok, Instagram/Facebook Reels, and Beyond.??????

In recent years, short-form video content has become increasingly popular, with platforms like TikTok and Instagram Reels changing the game for social media marketing. Brands can no longer rely on lengthy videos to engage their audiences. Instead, they need to adapt to the trend and create short-form content that captivates their viewers.

The rise of short-form video content can be attributed to its ability to deliver entertaining and informative content in a concise and visually appealing format. This type of content can be used to showcase products, highlight brand values, or even provide a glimpse behind the scenes of a company. With the right approach, short-form videos can help brands build a loyal following and drive engagement.

To create effective short-form content, brands need to have a good understanding of their target audience and what type of content will resonate with them.

They also need to have access to talent that can execute on the vision. This could include creative directors, video editors, and social media managers who are skilled in creating visually engaging and impactful videos.

One brand that has successfully leveraged short-form video content is the skincare company, Fenty Skin. Their TikTok account features short videos that showcase their products in a fun and entertaining way.

They also collaborate with influencers and use popular music to keep their content fresh and engaging. Fenty is owned by the singer and entrepreneur Rihanna.

#FacesOfBrandsTip:"Fenty's tone of voice on their captions and videos is often bold, confident, and empowering. They often use straightforward language and speak directly to their audience, conveying a sense of authenticity and relatability. Fenty also uses humor and playfulness in their content, often incorporating memes or cultural references to connect with their audience on a deeper level. Overall, Fenty's tone of voice reflects their brand's mission to empower and celebrate diversity in the beauty industry." - Bismack Momanyi , Digital & Content Marketing Strategist.

It's not just businesses that can benefit from short-form video content. Individuals can also use these platforms to build their personal brands and gain followers.

For example, makeup artists can use TikTok or Instagram to showcase their skills and gain a following that could lead to sponsorships or collaborations with brands.

An example is @makeupby_shiku on Instagram. She has a ???? ??Diploma in Beauty Therapy and uses her social media pages to advertise her professional makeup services for weddings, commercial shoots, corporate events, TV, baby showers, red-carpet events, ruracio (Kenyan traditional weddings) also to offer private classes available at her SWAN Beauty KE brand??.

Other make up artists killing it in the space are @Makeupbynimmoh who is the 1???????????? ?????????????? ???????????? ???????????? 2019-2022 @kwa.2022 and a 2???????????????????? ???????? ????????????(?????????? ??????????/????????????????????????).

In conclusion, the rise of short-form video content is changing the game for social media marketing. Brands that adapt to this trend and create engaging content can build a loyal following and drive engagement.

To execute on this, brands need to have access to talent that can create visually engaging videos and a good understanding of their target audience.

Personal brands can also benefit from short-form video content by showcasing their skills and gaining a following.

Thank you for reading this article on the art and benefits of creating killer short-form video content on social media. We hope you found it informative and inspiring! If you have any questions, comments, or suggestions, we would love to hear from you.

Please feel free to reach out to us at [email protected] or Bismack Momanyi for collaborations, inquiries, agency services, or any other related topics. #IWD #WomenMonth

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