From RevPAR to TrevPAR - not without a working revenue management culture!
Considering ancillary revenue streams can make up to 60% of hotel revenues why would not any operator embark on the journey of total hotel revenue management? Apart from challenges related to the creation of a functioning revenue management culture the inclusion of F&B, spa and event revenue streams into that culture brings its own set of challenges. This article will explore these challenges and offer a guideline to successfully integrate additional revenue streams into a comprehensive revenue optimization strategy. CLICK THE LINK FOR MORE
https://hotelexecutive.com/business_review/4946/from-revpar-to-trevpar-a-guideline-for-integrating-ancillaries-into-a-revenue-optimization-strategy
Cluster Revenue Manager at Oakwood
8 年Also this article strongly emphasized communicative role RM
Cluster Revenue Manager at Oakwood
8 年The article " from RevPar to TrevPar" lightened up my knowledge, new thoughts of business mix optimization
Director of IT Operations & Deployments. Passionate about growth. I believe that I CAN: that Improvement comes from Consistency & is Never ending. I believe that with the right mindset, anything is possible.
8 年... to GOPPAR