From Reflection to Action: Understanding the Drivers of Involvement in the Advisory Board Sector
Brendan Logue
Building a community of certified chairs and advisory professionals whose purpose and values align with the problem solving needs of business.
As I approach the milestone of 20 years in professional work, predominantly in Talent, it’s a fitting time for reflection on the journey so far and anticipation for what lies ahead.
In the maturely developed world of corporate Talent, my work encompassing specialist, executive search and board placement, followed a linear path. The focus was on presenting carefully selected qualified candidates for opportunities with client organisations or strategically nudging in-demand executives towards their next career steps.
However, as work itself undergoes transformation, so has my view and approach to Talent.
Today’s leaders seek something different from their work, and the nature of board and executive engagement reflects this change.
In my role with Advisory Board Centre , I have the privilege of daily interactions with global leaders and aspiring advisory professionals. Through our deep-dive discovery sessions, individuals are provided with dedicated time and space to not only reflect on their professional journey but also to envision their future impact on the market.
From a US-based VP of a global consumer brand seeking a portfolio career to a tech entrepreneur transitioning into advisory roles post-exit, the spectrum of aspirations is broad and diverse.
Intrigued by these insights, I turned to our team at the Global Research Council to delve deeper into the motivations shared during these discovery sessions.
Despite the diversity of backgrounds, a few core themes emerged among the 400+ professionals from various regions that completed a discovery session in 2023. ?I've also included some direct quotes shared by executives in our discussions that help to illustrate the sentiments.
PROFESSIONAL DEVELOPMENT AND LIFELONG LEARNING
The rapid incorporation of advisory boards in stakeholder engagement introduces a new value proposition for the model. Shifting from a linear view of the supply chain to customers and stakeholder ecosystems encourages mutually beneficial collaboration.?This is an exciting shift in the market and management models and one to deeply consider.
"The value of investing in a formal program forms part of my future planning so I can be board ready and transition from full-time employment."
"I believe in lifelong learning and planning for the future."
ADDING VALUE TO ORGANISATIONS
There is a well-articulated commitment from respondents to adding value to organisations through their advisory roles- contributing their skills, insights, and strategic thinking. They see themselves as strategic partners capable of offering insights, guidance, and support to drive growth and navigate challenges effectively.
"I feel at this time in my life, I have never been better equipped to offer assistance and hopefully value to a mutually attractive organisation."
"I am also involved in and run meetings on a regular basis, I see great value in applying the advisory best practice in a practical sense as part of my day-to-day role, allowing me to continue to grow and develop."
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CONTRIBUTING TO GOVERNANCE AND LEADERSHIP
There’s a strong desire to be actively involved at a board level with a commitment to contributing to governance, leadership, and strategic decision-making processes within organisations.
"I have seen how disparate the quality of governance is across emerging economies and I would like to play a role in improving Board oversight in this general region, and beyond."
"Stakeholder governance is an important subject to me personally."
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TRANSITIONING OR EXPANDING CAREER OPPORTUNITIES
Professionals are exploring advisory roles as a means to transition from current roles or expand their career horizons. Future ambitious were diverse and varied based on the individual’s desired portfolio approach, such as increased executive leadership responsibility, starting consultancy businesses, joining advisory boards, or pursuing board director roles.
"I am looking to step up in my current corporate role to act as an advisor to my Global Executive Leadership team."
Learning more about advisory board best practice will help in developing my leadership abilities even further.
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ALIGNING WITH PERSONAL VALUES AND GOALS
Respondents cited alignment with personal values, goals, and aspirations as key reasons for considering certification, seeking roles that are meaningful and fulfilling. A passion for mentoring, supporting, and empowering others, particularly entrepreneurs and business leaders, was evident in responses.
"I gain the most satisfaction in helping executives individually and collectively appreciate their own ability to lead their organisation to achieve."
"My purpose is to enrich the lives of those I work with by helping them achieve their potential."
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CONCLUSION
Reflecting on these motivations, it’s clear that professionals are carving out new paths in their careers, driven by a multitude of aspirations and fuelled by a commitment to continuous growth and impact. The Advisory Board Centre stands ready to support professionals at every stage of their journey, offering a vibrant community, resources, and networking opportunities.
The advisory board sector will continue to attract diverse talent, each contributing their unique expertise and perspectives to shape the future of organisational leadership and governance.
If you envision yourself in this space, reach out- I’d be honoured to take you through the discovery process.
CEO | Advisory Board Professional | Director | Chair
8 个月Interesting to unpack the motivations of Advisory Board professionals. It isn't always what people may first think.
Advisory Board Chair | Startup & ScaleUp Mentor | Women in Business & Boards Advocate
8 个月Spot on Brendan. I've always thought the conversations are all so different but the motivations are deeply aligned. I think this is why the commitment to best practice and the supportive nature of the global community resonate so strongly with the right people!
Great insights Brendan- the care and consideration you and the team provide to each connection is deeply appreciated!