From the Red Carpet to D2C: Indian Bollywood Actors Make Their Mark on the Business World

The Indian Bollywood industry has always been a trendsetter when it comes to fashion and style. Now, it is taking things to the next level by launching its own Direct-to-Consumer (D2C) brands, showcasing a new wave of entrepreneurship and innovation.

These brands, created by famous Bollywood celebrities, are setting the benchmark for the Indian market with their range of wellness, beauty, fitness, and clothing products.

Let's take a look at some of the popular Indian Bollywood celebrities who have launched their own D2C brands:

82°E by Deepika Padukone

82°E by Deepika Padukone is a wellness and self-care brand that was launched in 2022. This brand offers high-performance skincare products that combine traditional herbal ingredients with modern science. In December 2022, the brand secured $7.5 Mn in seed funding from DSG Consumer Partners, IDEO Ventures, Padukone’s family office, and some ultra-high net worth individuals (UHNIs).

Ed-a-Mamma by Alia Bhatt

Ed-a-Mamma by Alia Bhatt, launched in 2020, focuses on sustainable clothing for infants and children. Recently, the brand has extended its range to include maternity wear as well. The brand creates eco-friendly and quirky printed clothing for kids using all-natural fabrics, non-toxic dyes, and plastic-free buttons. Ed-a-Mamma touched Rs 1 crore top line in the first month of its launch. Ed-a-Mamma launched its own website in May 2021. By July 2022, it touched a top-line revenue of Rs 2 crore.

Kay Beauty by Katrina Kaif

Katrina Kaif's Kay Beauty, founded in 2019, has become a favorite among makeup artists, influencers, and beauty enthusiasts for its variety and high-performance products. The brand offers a range of cosmetics that cater to different skin tones and types.?

Arias by Lara Dutta Bhupathi

Arias by Lara Dutta Bhupathi offers vegan, cruelty-free, and natural ingredients at an affordable price. Launched in 2019, the brand has two ranges for skincare – classic and pumpkin – along with a range of fragrances that leave you feeling refreshed and rejuvenated.

HRX by Hrithik Roshan

HRX by Hrithik Roshan, a fitness brand started in 2013, offers everything from sportswear and athleisure to gym equipment, nutrition, and even bicycles. The brand has built a large community over time and is a testament to Hrithik Roshan's commitment to fitness.?

House of Pataudi by Saif Ali Khan

House of Pataudi by Saif Ali Khan, launched in 2018, features ethnic wear that is not only comfortable but also stylish and affordable. The range also includes footwear and home accessories, making it a one-stop shop for all things ethnic.

Being Human

Salman Khan started his Being Human brand in 2012. It was initially launched as a T-shirt brand but later expanded to include a variety of products, including fragrances, skincare, and hair care.

PROWL

"Prowl" is a brand launched by Bollywood actor and martial artist Tiger Shroff in collaboration with Mojostar, a fashion and lifestyle brand. The brand focuses on providing athletic and fitness wear for men and women.

Prowl is a fitness brand that combines style and function to provide high-quality activewear and accessories for fitness enthusiasts. Its philosophy of pushing oneself to the limit resonates with the brand's target audience, and its social media presence helps promote fitness and wellness as a way of life.

NUSH

"NUSH" is a fashion brand launched by Bollywood actress Anushka Sharma in collaboration with Universal Sportsbiz (USPL). The brand's name is a combination of Anushka's name and the word "ush," which means enthusiasm or passion.In addition to its products, NUSH is committed to sustainability and ethical fashion practices. The brand uses eco-friendly materials and packaging, and ensures fair labour practices across its supply chain.

NUSH is a fashion brand that caters to young, modern women with its versatile and affordable clothing line. Its commitment to sustainability and ethical practices aligns with the growing awareness and demand for conscious fashion.

These Bollywood celebrities are actively involved in the creation and promotion of their brands, giving fans a more personal connection with their favourite stars. By launching D2C brands, they are promoting local entrepreneurship and providing consumers with socially and environmentally conscious options.

In conclusion, D2C brands are the new way of doing business, and Bollywood celebrities are leading the way by launching their own brands. It's an exciting time for the Indian market, as these brands are not only stylish and fashionable but also socially and environmentally conscious. We can't wait to see what the future holds for D2C brands in India! Stay tuned for more updates on this exciting trend.