"From Profile to Profit: The Anatomy of a Perfect LinkedIn Profile That Converts Clients

What’s your goal on LinkedIn as a coach?

To get coaching clients? To establish yourself as a thought leader? To just be famous?

Whatever your goal (I hope it is the first), optimising your profile is the first step towards your LinkedIn success.

Here’s how I see it. Your profile is your shop. Your content (posts and articles) is your product. However, you can’t sell your products in a closed or broken shop. That’s why optimising your LinkedIn profile is the first step for client success.

Let’s review each element of the LinkedIn profile and understand what it takes to perfect it.

(Check my account for reference https://www.dhirubhai.net/in/adam-bartnik-86604017b/)

Banner Image

Your banner is the first thing people notice when they’re on your profile. Hence, it needs to be perfect. 2 seconds to make an impression over here.

3 core elements of a killer banner:

1. A core offer

This is what you offer to your clients or a problem that you solve for them. For example, if you’re a fitness coach, this can be something like “I help busy dads shed 20 pounds naturally in 60 days”. I also like to call this a value statement.

1. A brand face

We humans remember faces even when we forget names. That’s why having your picture (waist up) on the banner is a big plus. This makes your banner unforgettable. Go to a local photography studio and get some pictures clicked. It’s the best investment you can make.

1. A specific CTA

A call-to-action allows your audience to reach out to you. However, a specific CTA screams so your audience can’t resist reaching out. The best way to do it is by tying a benefit to your CTA. Don’t settle for generic ones like DM me for more content, follow me, etc.

Go specific. For example, If you’re a fitness coach, you can offer a free lead magnet such as a 7-day nutrition blueprint that helps your clients lose weight. Then your specific CTA can be “DM “SHRED” to get a 7-day nutrition plan for free”. See the impact?

And lastly, the design elements need to be spot on.?

Profile Picture

Clicked a picture at a friend’s birthday? Great. Don’t upload that as your LinkedIn profile picture, for god’s sake.?

Here are the must-haves of a great profile picture:

• Looking at the camera
• Focused on your face
• Professional attire
• High definition

Headline

Remember the core offer we talked about before? That should go here as well. Along with that, you can also add your speciality over here.

Consider variations like:

• I help busy dads shed 20 pounds naturally in 60 days | Fitness Coach
• I help CEOs scale their business by 200% in 12 months | CEO Coach
• I Help executives find work-life balance in 20 days | Life Coach

A headline that’s <60 characters is the best one since it’s fully visible on your posts and comments.

About Section

You have 10 years of coaching experience, a gazillion awards under your name, Ted talks to inspire, and a lot more. Don’t enter them in your About section (yet). Here’s the best way to write a client-centric About section that converts.

Use the PAS framework.

Problem

Talk about the problem that your ideal client faces. For example, they aren’t able to lose weight.

Agitate

Amplify the pains that stem from having that particular problem. For example, they struggle with daily activities and are constantly struggling with laziness. Identify 4-5 pain points and talk about them to ignite the fear or importance of what you will talk about next.

Solution

Now is your time to shine. Establish yourself as an authority and tell precisely how you can solve their problem. Show off here if you want to, and mention the stuff I talked about earlier.

A client-centric About section works because it clearly shows your prospect’s roadmap to success, which makes it interesting for them to read. Make it about them.

Featured Section

Your featured section is your dollar-converting machine. It’s the most clicked section of your profile, so understand its importance!

If you’re a coach, this is your place to present your best offers. Have a coaching call link? That should go here. Have a pool of success stories? That should go here. Have a free lead magnet (a 7-day blueprint)? That should go here.

Only the best of the best should go here.?

Top Skills/Services Section

What’s your expertise as a coach? Define it in the top skills section. Remember, don’t be an expert on everything. Identify your core and stick to that rather than being a jack of all trades.

What are you offering clients on LinkedIn? Define that in your services section. Again, do not sell more than you can handle. Because, if you sell everything to everyone, you end up selling nothing to no one.

Recommendations

Every online business needs social proof. Reviews are what eventually convert a prospect into a paying client.

Here’s a pro tip to get the most recommendations for your profile. Remember the lead magnet we talked about in the specific CTA? People are bound to message you to get that, and if they like what you offer, you can ask them for a recommendation.

They happily give it to you 90% of the time, building your social proof collection.

The Bottom Line

But Adam, all this was quite basic! Yeah, it was. But that’s the real deal. On LinkedIn, all you have to do is nail the basics consistently, and you’re golden. The tips shared here are the core elements that make your average LinkedIn profile into a client-generating machine since it takes them on a journey they can’t forget.

Want your profile to be optimised in an ideal way? DM “PROFILE,” and I'll conduct a free audit of your LinkedIn profile!