?? From Precision Targeting to Strategic Growth: Revamp Your Marketing Approach

Actionable insights from top operators in tech.

Happy Sunday! From the front lines of business, here are some top operator insights to chew on and explore.

This edition is powered by Landa Services:

To maximize the impact of retargeting campaigns, hypertargeting can help segment users who have already shown interest in the product or service but have not yet converted.

• Hypertargeting: Precision Marketing for Maximum Impact

Growth is a perpetual business priority. So it’s imperative that CEOs understand how their marketing function and CMOs can contribute to that goal. Few do — and that misalignment can be costly.

• Put Marketing at the Core of Your Growth Strategy

• Marivi Gonzalez: Cohort 11
• Primary skillset: General Business Management
• Years of experience: 10
• Key Companies: Adobe Capital, RobinFood, Come Bien, Bebitos

With over 10 years of experience working alongside C-level executives in Finance, Marketing, Business Development, Operations, and Sustainability for startups in the US and LATAM, I am passionate about helping entrepreneurs elevate their companies. Holding a BS in Industrial Engineering and an MBA from Boston University, I specialize in assisting startups and SMEs to overcome challenges by enhancing financial strategies, improving processes, launching new projects, or developing brands.

• Camilo Espinosa and Lourdes Uzuriaga got together to talk about how to sell to SMBs in Fintech and strategies for referral loops
• Ivan Escobar tells us 5 advantages and 5 actionable ways to introduce inbound-led outbound into your company
• Miky Bayankin gives us a great example of how working on a side hustle makes you better at your job
• Marite Villanueva shares with us 3 key items to consider in your due diligence when acquiring a company in Mexico
• Fernando Taliberti explains the innovator's dilemma

?? Special shoutout to Antoine Lefebvre, Jose Martínez, Oscar Salas and José Timarchi who recently closed deals with new clients! ?? Wishing you much success with these projects!

?? This week, we hosted our meetups in Lima and CDMX! Thank you for joining ??

? We will have our first Meetup in Buenos Aires on August 14th!

?? On August 21st, we'll have a new live recording of a Landa Talks episode with Mikhail Bayankin!

Have a great rest of your Sunday!