From Podcast to Broadcast

Podcast to Broadcast

Taking your podcast to terrestrial radio can be a great way to reach a wider audience and gain more exposure. However, it's important to consider a few factors before making the move:

Content and format: Make sure that your podcast's content and format are suitable for terrestrial radio. Radio has different requirements for content and format, and what works well for a podcast may not translate well to radio.

Audience: Consider whether your podcast's audience would be interested in listening to your show on the radio. You can do some market research or survey your listeners to get a better idea of their preferences.

Resources: You'll need to have the resources to produce your podcast for radio, including equipment, staff, and funding. You may also need to adapt your content to meet radio broadcast standards.

Timing: Launching your show on terrestrial radio during a time slot when your target audience is likely to be listening is crucial to attracting and retaining listeners.

Overall, if you have a strong following and the resources to produce your podcast for terrestrial radio, it can be a great way to expand your audience and grow your brand.

Have a success story to share? Post your story in comments. For additional help, consider RadioLinx Broadcast Marketing for ideas on how make the move to terrestrial radio. www.radio-linx.com