From the Perspective of Adeleye Fabusoro, PhD.,MBA FIIHP

January 12th, 2024, marked an occasion as Adeleye Fabusoro, PhD.,MBA, FIIHP, Fta stood before a diverse gathering of reporters, journalists, and media professionals from across Africa. The stage was set by the African Foundation for Young Media Professionals, offering him the privilege to delve into a crucial topic that resonates deeply — "Business and Economic Narrative as a Tool for Change in Africa."

In the hallowed halls of discussion, he painted a vivid canvas, illustrating the transformative power wielded by those who craft narratives. A narrative, he emphasized, is not merely a story but a catalyst for change, a force capable of shaping public perception and steering the course of societal evolution.

• Amidst the symphony of ideas, he laid the foundation of our conversation on the pillars of storytelling prowess. Through compelling narratives, he underscored how we, as media professionals, possess the ability to illuminate the path toward positive change. Each story, carefully constructed, becomes a beacon guiding the collective consciousness of our society.
• In the vast landscape of journalism, he navigated through the intricate terrain of influencing policy. A journalist armed with well-researched insights and data-driven analyses can wield influence in the corridors of power, contributing significantly to the formulation of impactful policies.
• The dialogue then pivoted to the sacred duty of accountability. Media, he contended, serves as the vigilant guardian holding businesses and governments accountable through the lens of investigative reporting. This responsibility, he stressed, is foundational to the health of our democracy.
• Economic education emerged as a beacon in his conversation, illuminating the imperative of distilling complex economic issues into digestible narratives. The power of stories to educate the masses on economic intricacies became evident—a tool not just for enlightenment but for empowerment.
• As anecdotes unfolded, he drew attention to the inspirational force embedded in narratives. Stories he showcased have the remarkable ability to spur collective and individual actions, igniting the flames of positive change across communities.
• The need for a diverse chorus of voices in the realm of business and economic reporting echoed through the discussions. He championed the idea that a tapestry of perspectives enriches our narratives, fostering a more comprehensive understanding of the economic landscape.
• Addressing the shadows that loom, he acknowledged the challenges faced by African media professionals. Yet, he illuminated pathways to navigate these challenges effectively, urging resilience in the face of adversity.
• Our journey further ventured into the realms of sustainability and growth, exploring how economic storytelling can contribute to the sustainable development of our continent. The narrative, he proclaimed, is not just a tool for the present but a catalyst for a prosperous future.
• Emphasizing unity, he championed the cause of networking and collaboration among African media professionals. Strengthening these bonds, he contended, fortifies our collective impact and influence.
• In the age of digital dominance, our discourse extended to the role of social media and digital platforms. He explored how these platforms serve as dynamic canvases for disseminating narratives that resonate with a global audience.

As the echoes of our discussions reverberated, it became evident that these conversations are not just words, they are the keys to unlocking a progressive and inclusive narrative for Africa's economic future. Together, as storytellers, journalists, and media professionals, we hold the brush that paints the canvas of transformation.