From Panic to 'Baa-dass': how AI shook up our event prep

Full disclosure - as a CEO of a tech company sponsoring OpenText World in Vegas this November, I was recently put on the spot with a tight deadline for our stand's graphic art.

I hastily turned to my marketing agency, expecting panic. Instead I was met with surprising calm. No sense of urgency. Not even an anxious smile.??

Full disclosure pt. 2: these guys - I thought – either they present a crashing bore or I'd end up in a mascot costume to compensate for lacklustre design.??

Little did I know they were about to blow my mind.??

How it unfolded:??

• One week before: "Patrick, quick meeting at 10am?"??
• Noon: design document presented, audience and message segmentation, ideas from conservative to bold.??
• 5pm: 15 near-final creative designs??
• Next day, 10am: 15 finalized designs based on my selection.??

Not even the "Millennium bug" had me this preoccupied for nothing!??

My past self would say speed and creativity don't mix...but my latest experience proves how AI is revolutionizing content creation.

Agencies like CreativeAnswer, built around these tools (rather than just adapting to them) represent the future of creativity.??

Their impressive speed, quality, and depth explained their earlier nonchalance about timelines.?

I'm chuffed to see what's next in this AI-driven creative revolution.

By the way, if you're wondering where to find the GOATs of ECM this year at OpenText World, you'll have to keep guessing... Let's just say we're taking ECM down a rather curious rabbit hole!??

P.S. want to see one of the concepts we brainstormed? Check out the image below. It might not have made the cut, but it's still pretty baa-dass!