from “outside the box” to “inside a better box” (the Health Tourism Sandbox)
Konstantinos Konstantinidis, M.D., Ph.D.
Director - ExCtu - addressing the Health Tourism Sector "Builder Class" (a.k.a. the "growth makers" and “developers”) by providing the infrastructure supporting economic activity and enabling the system to function
…to create something beyond expectations
To illustrate this article, on Medical Tourism and Next Practices, I used the front cover of the book titled “Next Practices: An Executive Guide for Education Decision Makers”, by Darryl Vidal, a paperback edition of which one can buy for ￡25.00, through Amazon UK (? https://www.amazon.co.uk/Next-Practices-Executive-Education-Decision/dp/1475808011? ).
to make a killing in the business of Medical Tourism
…the same way as “making a killing” in the restaurant business (with due attribution to Nassim Nicholas Taleb – Black Swan)
Some (established) Medical Tourism Industry Players, whose main line of business is not that of providing Consulting Services, are dishing out advice on what Medical Services Providers (hospitals and clinics) need to do to beat their competitors.
BTW, right from the start, I remind that ExCtu (the fledgling Health Tourism service station “business” I now direct), is not a consultancy.
All will agree that the advice being liberally handed out (often referred to as “secrets”), represents “established best practices”, but it is generic and hackneyed advice.
And contrary to what some still believe, Best Practices merely enable one to touch base – i.e., they serve as “license to play” (not to succeed).
Stated a little differently, Best Practices may allow an enterprise to catch up with competitors, but it will not turn them into market leaders.
And this is the reason that Stephen M. Shapiro published the book titled “Best Practices are Stupid” (? https://www.amazon.com/Best-Practices-Are-Stupid-Out-Innovate/dp/1591843855? ).
On a number of occasions, I have repeated that “good ideas” only work once – when they appear on the Internet, they are already “bad ideas”.
In other words, when they are copied and pasted, they prove to be “damp squibs”.
See: good ideas only work once -? https://www.dhirubhai.net/pulse/knowledge-resources-tools-provided-through-health-konstantinos-n7ocf/? .
C. K. Prahalad, Professor of Strategy, Ross School of Business, University of Michigan (who passed away in 2010) taught us to think and do “next practices”.
And of course, thinking and doing in terms of Next Practices is all about Innovation.
It is with this in mind that I have been pointing out: for an increased probability of success – and even better, to make a killing – the “something” (in Medical Tourism) needs to be something beyond expectations – and ideally, “way beyond expectations”.
This is something I learned from Nassim Nicholas Taleb (author of the Black Swan), who used the example of restaurants to make his point.
And of course, “something beyond expectations” is not something revealed on the internet.
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the “better box” with its tools and knowledge resources – to create Blue Oceans (for which competition is irrelevant)
…encouraging and enabling Combinational and Permissionless Innovations)
And of course, it is not merely a matter of “thinking outside the box” (i.e., start with a “blank slate”) – but a matter of thinking inside a “better box” – the better box being the Health Tourism Sandbox (with the tools and knowledge resources – encouraging and enabling combinational and permissionless innovations).
BTW, a sandbox is a place, area or environment that provides opportunities for variation and experimentation in a way suggestive of children playing in a sandbox (Merriam-Webster Dictionary).
The Health Tourism Sandbox works by drawing from:
The innovations (next practices), mainly in the context of “business models”, which are “beyond expectations”, are arrived at (using the available data) through “permutation” and “extrapolation” (explained in a separate article).
To a large degree, the Sandbox relies on the Montessori method of “teaching and learning”.
The idea is to learn (and apply) without feeling the burden of learning.
The sandbox is a safe (and forgiving) space to do trial and error.
At the center of the “method and approach” is the fact that all the tools and resources are appropriately designed, allowing the “learners” (developers) to move and act freely in order to use and develop their creativity and problem-solving skills.
The “method and approach” encourages independent thinking and doing.
The relatively “unstructured” nature of the teaching and learning allows greater independence and self-direction – and encourages more flexible thinking.
See if you want: the Montessori Method approach to encouraging and enabling Innovation - with tools and resources provided by the Health Tourism Sandbox
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