From one who got away
You don’t know me.
I saw your business card-sized ad in one of the local papers. The term life premiums quoted were less than half of those offered by the least expensive alternative for me. Naturally I was curious.
So I phoned. A lady answered, “Hello.”
BAD start. Seems I’d mis-dialed a personal residence instead of a business. I apologized, explained my error, and was about to hang up.
Then the lady said that her husband was an insurance broker.
I asked if there was another number for me to call.
After several seconds of silence, she asked if I wanted to leave a message. I left my name and office phone number.
Two days later you still haven’t returned my call. Now I have to buy more term life from an alternative. Here’s why...
? You lost me. How many more have you lost??
Marketing, SEO and ocasional tag liner
1 年If you knew Dave, this is the main issue I see in companies. They don't have a proper follow-up process, have multiple channels that they can't keep with or have more leads than what they can handle at the moment, and yes, the answer to that is STOP PROMOTING, cuz a negative experience is worst than no experience at all.