From Nord Beaver to Jam Style: A Journey in Game Development and Gamification

Jam Style is a dynamic gamification agency born from the expertise of the Nord Beaver team. Based in Montenegro, the company focuses on delivering innovative gaming solutions that help businesses boost sales, engage customers, and motivate employees. With a diverse team from 10+ countries and a range of successful projects, Jam Style is transforming the way businesses grow through the power of games.?

Read on to discover the story behind Jam Style, its unique approach to gamification, and what makes it a great place to work.

History of Creation

Originally, in July 2020, a company named Nord Beaver was founded, starting to explore the world of game development. The initial focus was on product development and a range of related services. Later, the company decided to expand internationally and established an office in Tivat, Montenegro.

In July 2024, after four years of gaining expertise in the field, the Nord Beaver team established a new brand, Jam Style. This new brand focuses solely on providing gamification solutions to businesses, helping them grow with unique gaming-related strategies.

In the early days, the startup was small, with fewer than 15 people. Now, however, the team has grown to nearly 70 members, with even more expansion on the horizon. ??

The team currently comprises professionals from 10+ different countries, including Montenegro, Armenia, Belarus, Serbia, Ukraine, Poland, Kazakhstan, Turke, Lithuania, Kyrgyzstan, Spain, Mexico.

Projects and Services

At Jam Style, we optimize business processes and enhance key metrics through innovative gamification. We create gaming solutions that help organizations increase sales, retain customers, and motivate employees. Over four years of operation, we have completed a wide variety of projects. Most of our business games are casual in style, but we also create racing games, battlers, quests, and more. Our largest partner projects fall within the MMO genre, and we are well-versed in Web3 development.

We offer comprehensive gamification solutions in six key areas:

• Games 2 Marketing: Increase conversions and strengthen brand identity through gaming campaigns.
• Games 2 Product: Enhance user experience through game mechanics.
• Games 2 HR: Boost employee productivity and motivation.
• Games 2 Education: Develop educational games to improve the learning experience.
• Games 2 Crypto: Provide gamification solutions in the cryptocurrency sector.
• Games 2 Telegram & TON: Create game solutions and bots for Telegram and the TON blockchain.

Bonuses and Perks for Employees

• Remote work flexibility from anywhere in the world.
• Flexible vacation policy: 23 days of paid vacation with the freedom to choose when to take time off. Additionally, there is an option for unpaid leave or extra holidays.
• The opportunity to make meaningful decisions for the company and have a significant impact.
• Continuous learning and the ability to select tasks that are truly interesting and beneficial.

Why the Team Loves Working at Jam Style

“I’ve been with the company for several years. When I first interviewed, the experience left a very positive impression on me. I thought, ‘I want to work with them.’ As this was my first official job in game development, I was anxious about how a junior would be treated, but my fears were unfounded. The greatest asset of the project is, of course, the people. Everyone is supportive, patient, and willing to help and explain things multiple times if needed. I want to grow alongside such colleagues. The company also encourages skill development by providing opportunities to take courses that will be beneficial for our careers.”

“I randomly chose Jam Style when I saw a job listing on a game development website. My resume was submitted by a longtime friend. Initially, I didn’t pass the test, but nearly a year later, the position opened up again, and this time, the recruiter Anna reached out to me! I stay with Jam Style because I see that the people around me share common values and respect each other. I also see the company growing in terms of projects with varying complexity and scope. I have found a fantastic manager in this team with whom I feel comfortable working. I learn the right mentoring practices from them, along with other experiences I would like to adopt. I appreciate that there is a kind of ‘cultural DNA’ in the company that fosters mutual respect, humanity, openness in communication at all levels, honesty, flexibility, and an understanding of how one’s contributions impact the collective effort. Having worked in various companies — startups, mid-sized studios, and large corporations — I’ve realized that each has its pros and cons. Currently, I prefer working in mid-sized companies, and I consider Jam Style to be on the larger side of medium-sized. Surprisingly, for a company of this size, the HR processes are well-integrated and effective.”

“I decided to work here because I love the combination of GameDev and web technologies, which is quite rare. Most companies in this niche focus on gambling. Jam Style is one of the few adventurous companies that, while staying within the web stack, creates games beyond gambling. I enjoy working on exciting projects! I appreciate the flexibility and adaptability to changing circumstances, and the ability to find new, interesting projects while remaining in our niche.”

What the Team Would Like to Improve in the Company

“I would like to see the company establish a performance review practice so that there is a regular opportunity to receive feedback on our work and understand the company’s needs for skill development. I hope the culture of communication within the company remains strong. I also hope that the company will someday be large enough to organize corporate events. :)”

“In terms of management and culture, I think it would be great to improve employees’ immersion in each other’s lives outside of work. For example, gathering everyone together every six months or year to chat in person, not just about work, but to get to know each other as interesting individuals. Considering the company’s rapid growth, I would also try to make the activities on different projects more transparent, as much of this information currently stays within teams or management groups. Most employees only catch glimpses of project updates in passing or during calls.”

“This is a personal preference, but I miss having in-person collaboration in a fully distributed team. I understand that remote work is essential for small teams looking to hire the best talent, especially when relocating everyone to a place like Dubai isn’t feasible. However, sometimes I would love to share a cup of coffee with a colleague!”

What Candidates Are Welcome at Jam Style

It is important to us that candidates interviewing for any position on our team meet several key criteria and values that we uphold and cultivate within the company.

First, we value respect for the individual. We expect candidates to treat their coworkers respectfully and avoid getting personal in work situations.

Second, honesty is crucial. We appreciate the ability to address problems directly, even when it may feel uncomfortable.

Helpfulness and reciprocity are integral to our culture. We strive for our employees to assist one another and prioritize common goals over personal achievements.

Additionally, we are open to new ideas. We welcome new employees who are eager to embrace and implement new approaches, technologies, and changes that benefit our work.

Our beliefs and principles also play an essential role. We believe in engagement and drive, professionalism and reliability, karma and humanism. We are committed to continuous development and learning, and we welcome new challenges.

We emphasize feedback and risk-taking skills. We expect our employees to be prepared to plan, implement, test, and receive feedback on every project.

Finally, we value positivity, the ability to maintain a positive atmosphere, and a knack for finding appropriate jokes that fit the context.

Check Jam Style open positions!

In just a few years, Jam Style has evolved from a small startup into a thriving international agency, leading the way in gamification for business. With a team of passionate professionals from around the globe, the company continues to innovate and deliver impactful solutions that help businesses grow and succeed. As Jam Style expands and takes on new challenges, its commitment to creativity, collaboration, and continuous learning remains at the core of its success. The future looks bright for this forward-thinking company, and the journey is just beginning.