From my desk to yours....
Tim Hatari
CEO | NED | Advisor | CEO at Hello Hello, a pipeline management and professional outreach company.
Even when the economic environment is challenging, forward-thinking businesses are busily reinventing and re-discovering how best to get in front of their target market. Companies that look ahead understand the necessity of adapting and evolving their strategies to remain competitive and relevant. In times of economic uncertainty, it becomes even more critical to think about your go-to-market strategy. When things are quieter than expected, businesses have the opportunity to re-evaluate and refine their approaches. The savvy thing to do is to anticipate the dips and to make plans that are implemented beforehand in an attempt to mitigate any dips you can see over the horizon. By preparing for potential downturns, companies can navigate challenges more effectively and maintain their market position. This proactive approach allows businesses to stay ahead of the curve and continue to engage with their target audience, ensuring long-term success and resilience in the face of economic fluctuations.
Insights
Ever wonder how long your marketing emails should be? The ideal length of marketing emails depends on several factors, including the type of email, the audience and the desired outcome, such as response rate or click-through rate (CTR).
News
Coca-Cola's Global CMO, Manolo Arroyo, foresees AI reshaping marketing, prioritising growth and effectiveness over efficiency. At the Cannes Lions Festival, Arroyo highlighted the company's focus on AI, starting collaborations with OpenAI and encouraging rapid experimentation. His goal for the year is upskilling in martech and next-gen AI, fostering innovation from young talent.
Diverse Perspectives and Leadership
Arroyo emphasises diverse thought and proactive inclusion of contrary viewpoints. Learning from past failures, such as New Coke, Coca-Cola aims to reset and innovate.
Insights from Mondelez and Canva
Mondelez’s Mie-Leng Wong and Canva’s Zach Kitschke shared their AI journeys, underscoring AI's role in democratising creativity and the evolving responsibilities of CMOs as enterprise leaders driving growth.
For more details, read the full article here.