From Musician to Kombucha Mogul: An Interview with Trey Lockerbie on The Breakthrough Code

Trey Lockerbie, the founder of Better Booch, a successful kombucha company, and a guest on The Breakthrough Code podcast, recently shared his unique journey from being a musician to becoming an entrepreneur.

After meeting with Warren Buffet his trajectory changed. He started in trading as a way to keep busy and make many between gigs. But in that time when he had the opportunity to talk to Warren he realized that as much as people were talking about turning a couple hundred dollars into a couple million, Warren had probalby generated that in the time they had spent at dinner.?

He was then recommended a whole list of books to read, because Warren was big into encouraging people to read.

The life changing dinner made him realize that the more he could learn about investing the more he could implement that knowledge into his own business.

There is an art to business and investing.

Hosting The Investors Podcast Network

Trey also got involved in a really amazing podcast and he shares his story about how that all fell into place. The Investors Podcast Network, where he interviews billionaires and finance experts. He shared that one of the biggest takeaways from his podcasting experience is the importance of thinking for oneself when it comes to investing. He noted that even the smartest experts can have conflicting opinions, and it's crucial to form one's own beliefs and investment strategies.

Discovering Kombucha

Trey's journey into the world of kombucha began when his sister, a cancer survivor, introduced him to the beverage. Despite its polarizing taste, Trey saw the potential in kombucha due to its health benefits, including its alkalizing properties and its ability to decrease inflammation in the body.

Starting Better Booch

Inspired by the potential of kombucha, Trey started brewing it at home. After moving to California, he and his wife decided to launch their brand, Better Booch. They began selling their kombucha at farmers' markets, hand-labeling and filling bottles themselves. Despite the challenges, they persisted, driven by their belief in the product and their desire to control their own time and be their own bosses.

Scaling Up and Nationwide Success

After six years of bootstrapping, their hard work paid off. Better Booch caught the attention of big retailers, and they decided to take on investors to scale their business. Today, Better Booch is available in over 6,000 stores nationwide, including Target, Whole Foods, Sprouts, Walmart, and Costco.

“You can’t do something just for money, there has to be something more”

Key Takeaways and Advice

1. Passion and Persistence: Trey's journey underscores the importance of passion and persistence in entrepreneurship. Despite the challenges, he and his wife persisted because they believed in their product and the benefits it offered.
2. Begin with the End in Mind: Trey advises anyone starting something new to begin with the end in mind. Having a clear vision of your long-term goal can guide your decisions and actions.
3. Think for Yourself: In the world of investing, it's crucial to form your own beliefs and strategies. Even the smartest experts can have conflicting opinions, so it's important to think for yourself.
4. Health and Wellness: Kombucha, a fermented tea, offers numerous health benefits, including alkalizing properties and the ability to decrease inflammation in the body. It's a healthier alternative to soda, with lower sugar content and beneficial probiotics.

Conclusion

Trey Lockerbie's journey from musician to kombucha mogul is a testament to the power of passion, persistence, and vision. His story serves as an inspiration for aspiring entrepreneurs and investors alike. For more insights from Trey Lockerbie and other industry experts, tune in to The Breakthrough Code podcast.

His parting words were that you should start with the end in mind, which can better align your choices with your long term goals.?

To experience the delicious and healthful kombucha that Trey and his wife have crafted, look for Better Booch in a store near you.

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