From Meta's newest features to India's win, a power-packed week!

New day, new month, new updates to satisfy your social cravings ??

??Starting next week, Facebook and Instagram advertisers using iOS devices will face an additional 30% fee imposed by Apple. This change is expanding globally and to avoid the extra cost, advertisers are advised to switch to desktop purchases.

?? Despite user confusion about its functionality, Meta is rolling out the chatbot to its largest user base, in India. This move reflects Meta’s commitment to advancing AI, including enhancing search and interaction capabilities within Facebook.

?? Meta is expanding its Broadcast Channels feature, allowing all Facebook Pages with over 10K followers to create their channels on Facebook and Messenger. This follows the successful launch of broadcast channels on Instagram. New features include sharing channel messages from Instagram to Facebook, early access to channel content for members, and sharing channel content via Facebook stories.

?? YouTube has introduced picture-in-picture viewing for shorts, allowing premium subscribers to watch shorts while using other apps - on Android devices. Premium members can also download shorts to their devices. These updates aim to enhance the viewing experience and engagement on the platform.

?? Meta is tweaking its ‘Made with AI’ labels to ‘AI Info’ on Facebook and Instagram to reduce confusion. The new AI Info tag will provide more context on how AI was used, easing concerns, especially for artists and photographers whose work was mislabeled. This will reflect the ongoing challenges in distinguishing AI contributions in visual content.

Hopping on to ?? What’s Trending This Week?

With India bringing home the T20 World Cup after 17 years, the most heartwarming celebratory song of Bollywood- Lehra do has been trending and welling up our eyes each time we hear it!

Meme We Loved This Week!???

Blinking its way out in a sea full of memes, The Blink trending meme format has been making quite some noise. It’s a loop video with a hysteric write-up and the person is just blinking on a loop. This meme format has crossed millions of views with almost everyone hopping on this low-effort trend.

Campaign We Loved This Week!???

Bisleri’s Limonata ne waqt badal dia jazbaat badal diye by casting Aditya Roy Kapoor and rumoured girlfriend’s father in their latest campaign. The campaign revolves around the freshness and energy their drink holds. The overall appearance looks quite appealing with all the bright yellows and greens and who doesn’t like a happy colour palette!

HYPE Update Of The Week! After 12 months of rigorous efforts of rolling out strategic content that resonated with their audience, we gained 5.5K followers organically for a client in 15 days! We achieved this feat when one of our 2D animated reels about playing Square Cut started getting attention.?

Well here’s to more celebration-filled weeks???