From Mechanical to Meaningful: Ensuring AI Content Remains Genuine

By Abbi Ross, Moore Marketing?

Artificial Intelligence has become a part of our daily lives, whether we want it to or not. And for those not afraid to dip their feet in the water, it has changed how businesses and nonprofits engage with their audiences — for the better, the worse, and sometimes the funny.??

From creating personalized marketing messages to drafting compelling appeals to donors, AI offers impressive efficiency. However, the risk of this content feeling inauthentic or disingenuous is real, especially when it’s missing that human touch. You can’t give Chat GPT the name of someone working at a company, have it scrape their LinkedIn, and then send an email telling them how great you would be for them to work with.?

I somehow missed my promotion in my first month on the job! But I did get a good laugh at seeing the AI’s attempt at personalization. It’s there, but it’s hollow and glaringly disingenuous. I’ve since gotten two more emails from the same company following the same format, but for some reason, they think I’m a man named Clint.?

When you take the time to use AI as a tool and not a solution, you gain the ability to have it help make your day run a little smoother. It can help with analyzing data and tailoring messages to specific audiences. For nonprofits, this could mean crafting targeted appeals that can be efficient and effective. Or maybe you’re struggling with ideas for captions for a social media campaign. A quick hit into an engine can give you 10 ideas within seconds to draw inspiration from. It cannot do those things properly without the help of human touch. It takes editing, reviewing, and discussing to make what was once just generated content into something truly meaningful.?

Imagine a nonprofit sending a fundraising email generated by AI. The message might include all the right data — impact statistics, donation benefits, and a call to action. Without a personal tone or heartfelt connection, it falls flat, and your donors will feel it. They might even laugh at it if you’re not checking for errors and clarity. We want to keep ourselves in the driver's seat with AI, and that’s what we do at Moore . We take the AI assisted content and run it through an employee review before it ever goes live.?

When used properly AI is a powerful tool. It will never be able to replace the value of human touch and hard work, but it can make things a little easier along the way if you’re willing to take the extra time to approach it as a tool to help you craft meaningful work for your organization.