From Manual Labor to Digital Precision

Our latest Success Story features TECFELD - a leading spare parts distributor in the field of plumbing, heating and air conditioning technology. TECHFELD's extensive product portfolio includes nearly 20,000 items and over 200,000 specialized spare parts.

TECFELD was faced with the challenge of streamlining its print catalog and advertising campaigns. Previous manual processes were time-consuming and could only display a small portion of the company’s expansive product portfolio. Efficiency was lacking and a change of production process was not only a lofty ambition but an absolute necessity.

TECHFELD found a successful solution in working together with our partner, SDZeCOM GmbH & Co. KG , by using a powerful PIM and connecting it to priint:suite.

Notable advantages for TECFELD:

• Cost savings: Automating the catalog creation process has resulted in significant cost savings.
• 100% automated: Efficiency is maximized with the entire catalog and advertising process being fully automated.
• Reduction of errors: The use of centralized data maintenance and automation significantly reduces errors in the catalog production process.
• Time saving: Automation allows for creating catalogs and promotions much faster than with manual processes.
• Flexibility: Content can be maintained in a media-neutral way and used across different channels, allowing for quick adaptations to adjust to market changes.

?? Read more about how TECHFELD achieved its goals in our new Success Story!