From Managing a Team of 75 People to Solo Consulting (Lessons from Both Sides of Revenue Growth)
Melanie French
Fractional CRO | RevOps | Sales Strategy | Building High Performing B2B Sales Teams | $20-$100M
I wanted to share something personal today that I think might resonate with you.
Before launching French Sales Solutions, I led a sales organization through record-breaking growth.?
Let me paint the picture:
The Numbers:
?Managed 75 direct/indirect reports
?Oversaw 10,000+ active customer accounts
?Built and ran 8 distinct sales teams: ? 4 Business Development teams plus Inside Sales, Outside Sales, Strategic Accounts and Customer Service
?Took revenue to record heights in 2019 ($230 million)
But here's what's interesting, the real lessons weren't in the numbers.
It was in the deep work:
?Developed a proprietary CRM system that drove real-time accountability
?Created a career path program that transformed recent grads into high-performing sales professionals
?Built customer segmentation models that matched the right resources to the right opportunities
?Designed compensation structures that drove strategic priorities (not just revenue)
?Implemented metrics and accountability systems that increased team performance while reducing turnover
Now, as a consultant, I see these same challenges playing out across different companies. The difference??
I've actually been in the trenches making these solutions work.
I don't just theorize about sales transformation … I've lived it.?
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When I tell clients that their "strategy problem" is actually an execution and integration issue, it's because I've solved these exact challenges at scale.
What I've Learned:
Whether you're scaling a sales team or trying to fix one that's plateaued, you need an integrated approach that addresses technology, process, and people.?
This is exactly why I developed my sales audit process.
Here’s what my audits uncover:
?Where your "strategy problem" actually lives (hint: it's rarely about strategy)
?Which foundational elements are missing or misaligned
?How your current tech stack is helping or hurting
?What's really happening with team performance and accountability
?Clear, actionable steps to drive real change
Here's what my last two clients discovered:
One had invested in a CRM that wasn't operational after 6 months (we are in the process of fixing that).?
Another thought they had a strategy problem but actually had a systems and accountability gap.?
Both turned their insights into actionable transformation plans.?
Let's talk.?