From Lost Identity to Leading Expert

“Since we worked together, I’ve added 5 monthly coaching clients and have a 6th one starting soon!”

Several months before, Jodi's role as a Fractional VP in a weight loss company abruptly ended leaving her shocked. Despite her confidence in her abilities, PhD in Nutrition, multiple degrees, and 30 years of experience, she found herself unsure of her next steps. Determined to continue helping people achieve their health goals, she took a Wellness Coach position but quickly felt the pull to go solo.

When we spoke, Jodi was eager to offer her services yet felt stuck in the shadow of her former company and struggling to position herself as more than just ‘another weight loss coach.’ She had stopped posting health-related content on social media, which meant she stopped showcasing her expertise. She needed help promoting herself distinctly and separately from her past affiliations.

First, we identified her Authentic Advantage—her unique strengths and experiences that deliver incredible client results. Having been a competitive athlete since very early childhood, we had a wealth of experience to draw from. We clarified the distinct value she brings to her industry to position her as a standout expert.

Next, we tackled her significant hurdles: rebuilding trust after a negative business experience and overcoming her affiliation with her former company. We crafted a unique business identity and developed robust programs that went beyond her previous roles.

Jodi wanted to avoid clients looking for quick fixes in favor of clients committed to lasting transformation. She also wanted clients as dedicated to their journey as she was. We defined her best-fit clients who would thrive in her program and whom she would enjoy working with the most.

By aligning her services with her passion and expertise, we established a unique positioning that set her apart. We refined her messaging to clearly communicate her value and attract ready, eager clients. This allowed Jodi to raise her prices, work less, and attract clients who were not only committed but also excited to work with her.

With this foundation, Jodi confidently began promoting her business. She resumed posting content, showcasing her expertise without fear of being compared to her former company.

As a result, Jodi feels more confident about her offers, has clarity on the value she brings, and is thrilled to share health coaching in new ways with her clients. She’s back to showcasing her talents on social and working with clients who are the best match for her.

Want to join Jodi in confidently showcasing your expertise and attracting higher-paying clients? The Authentic Advantage Accelerator is for you. We’ll cover everything from identifying your Authentic Advantage to crafting a compelling business identity. Doors are closing on Monday, August 12th. Don’t miss your chance to transform your business and align with clients who are as committed to their success as you are.

DM me to discuss how the Authentic Advantage Accelerator can grow your business.

xo,

KG