From Listening to Action: Crafting a Market-Driven Growth Strategy

We’ve been focused on taking a niche service to market in Grafter-land over the last 8 wks and you could argue timing with a budget looming chatting to founders about a service to maximise value prior to sale wasn’t our finest hour! Regardless with a bit of grit and determination we have an exceptional cohort coming on stream and James and I are excited to be sitting alongside their businesses as we get cracking in Nov.

But back to the reason for this post which wasn’t that!!!

My view with running a business is the only time you really lose is if you forget the cardinal rule of 'cash is king or queen' with every other decision you either win or learn and for me this last 8 wks has taught us a bunch of lessons

1. We’ve actually listened to a shed load of clients, alumni and prospects which is always good - and I do mean really listened to what they are wanting and needing in today's market. For the data geeks - we will have actually spoken to about 100 prospects as in actual words and reached in excess of 100x this with our Messaging but for whatever reason that hasn’t resonated (that will be explored in retro!)
2. Our market intel is now bang on about founders pressures, challenges, dramas and most importantly where businesses need help - and these as we all know are opportunities
3. We will be using this data to retro at the end of this month and learn about how we take services to market, look at our intended ramp up time, question and debate our existing approaches around AI lead gen, social media, events, good old fashioned telesales, case studies, brand awareness, jumping on a stage and of course our pricing & timing!
4. The above already is and will continue to inform our thinking and what we focus on bringing out to market to help our clients in the next year
5. The one resounding message we were hearing (after the wtf are Labour thinking with current crowdsourcing ideas on budget re CGT etc) was that founders and businesses want and need help to increase their revenue. The heavy focus around this ask was around Go To Market strategy, the execution and hands on helping drive the numbers! They need ideas and creativity to get their products and services to market and frankly drive an increase to revenue

This feedback and the bespoke growth services we have delivered this year into clients such as Coltech e18 Innovation Uuna Thiscovery Digital Modus Ltd Oxford Insights Tecknuovo SARD Workforce Optimisation AdRoc Consulting PharosAI Education and Training Foundation Postremo IT Talent Identified will be shaped into a value builder service that ensures clients drive revenue in short order and will be landing in early 2025 - no pressure Chris Kranz James Gairdner

There is no point listening to other founders and businesses (and I do mean listening not chatting shit about your products and services) and then not responding to the market. Having done it 15 times over uniquely with cracking results I absolutely know we can build a service that gets incredible returns

Watch this space ??