From Lifestyle Creep to Spiritual Growth: Dewi Evans’ Journey in Dubai
A Hoxton Life Article

From Lifestyle Creep to Spiritual Growth: Dewi Evans’ Journey in Dubai

When Dewi Evans ACSI first arrived in Dubai nearly a decade ago, the city’s reputation was everything he expected: fast-paced, high-pressure, and brimming with opportunity. It was the perfect place for an ambitious individual to build a career in financial planning.

But Dubai’s allure came with challenges. The city’s consumer-driven culture offered endless temptations, from luxury malls to extravagant beach clubs and an abundance of supercars lining the streets. For Dewi, this environment presented an internal struggle that would shape not only his personal life but also his professional approach as a financial planner.


The Pull of Lifestyle Creep

Lifestyle creep is a concept Dewi knows all too well. It’s the gradual inflation of expenses as income rises, and for Dewi, Dubai made it especially easy to fall into that trap.

“There’s always something bigger, better, shinier,” Dewi said. “It’s so easy to convince yourself that success means having it all.”

The triggers were everywhere: the latest designer clothes, the allure of beach clubs where everyone seemed to be living their best life, and the extravagance of supercars around every corner. “You feel like you’re part of something glamorous, but in the end, the lifestyle often takes more than it gives,” Dewi reflected.

That realization became a turning point for Dewi. He started reassessing his priorities, and it transformed his approach to money, success, and ultimately, his career. Today, he uses those lessons to help clients navigate similar challenges.

Dewi works closely with clients to uncover where their money is going and ensure their spending habits align with their long-term goals. His approach is empathetic, practical, and focused on creating financial clarity—helping people enjoy the lifestyle they want while still planning for their future.

If you’re based in the GCC and looking to discuss your own financial planning needs, Dewi welcomes conversations. You can reach out to him directly to book a meeting and explore how he can help you create balance in your financial life.

Dewi Evans joins Sam Oakes on the set of the Hoxton Life podcast.

A Career Shaped in Dubai

Dewi’s financial planning career began in Dubai, where he stepped into the industry as a paraplanner under the mentorship of Lloyd Simpson .

“Lloyd wasn’t just a mentor; he was the person who helped me see the bigger picture,” Dewi reflected. “He taught me not just the technical side of the job but how to connect with clients and genuinely make a difference.”

With Lloyd’s guidance, Dewi transitioned from paraplanner to financial planner, developing the skills and confidence to manage his own client relationships. Over nearly a decade in Dubai, he’s navigated the region’s unique challenges and grown alongside its dynamic financial planning landscape.

Lloyd and Dewi’s partnership ultimately led them to Hoxton Wealth , where they found a firm that aligned with their shared values. Together, they’ve built careers based on trust, mentorship, and a commitment to creating meaningful change for their clients.

Dewi and Sam share laughs behind the scenes on the podcast.

Spiritual Grounding in a Fast-Paced City

One of the most inspiring aspects of Dewi’s journey is how he’s found spiritual grounding in a city known for its hustle. For Dewi, practices like yoga, meditation, and sound bowl therapy have been transformative.

“Yoga taught me to slow down,” Dewi explained. “And sound bowls—it’s hard to put into words, but there’s something about the vibrations that just brings a sense of calm and connection.”

These practices, along with Reiki and prayer, have helped Dewi stay centered in a city that’s constantly on the move. They’ve also deepened his connection with clients, allowing him to approach financial planning with a sense of empathy and presence that’s rare in the industry.

Dewi Evans opens up about his career journey, and his experiences while living and working in Dubai over seven years.

Sam’s Reflections

“Dubai feels like an adult theme park—a city that never sleeps, full of opportunities to spend, indulge, and chase the next thrill. But conversations like this remind me how important it is to find balance.”

Hosting the Hoxton Life podcast gives me the chance to connect with people on a deeper level—and my conversation with Dewi was no exception. His story struck a chord with me, as I’ve seen firsthand how easy it is to get pulled into the lifestyle Dubai offers. From designer clothes to beach clubs to extravagant experiences, the city’s pace can make you feel like you need to spend to fit in.

But Dewi’s approach is a reminder that the lifestyle you choose doesn’t have to control you. His spiritual grounding through yoga, sound bowls, and meditation has inspired me to reconnect with my own mindfulness journey and build a supportive tribe here in Dubai.

If you identify with Dewi’s personal experience and feel ready to take control of your financial planning, don’t wait. Reach out to Dewi today and start your financial planning journey.

If you’re a financial planner considering a move to Dubai and you share Dewi’s values, I’d also love to hear from you. Whether it’s to learn more about opportunities at Hoxton Wealth or simply to connect, don’t hesitate to get in touch.

Sam Oakes reflects on the ways in which mindfulness has helped ground him during his move to Dubai.

Key Takeaways

Dewi’s journey offers lessons that resonate with both financial planners and clients:

  • Lifestyle creep is real. With awareness and planning, it can be managed or even avoided.
  • Spiritual practices enhance life and work. Yoga, meditation, and sound bowl therapy provide clarity and balance in a high-pressure world.
  • Mentorship matters. Finding a mentor like Lloyd Simpson can transform your career and perspective.
  • Your tribe shapes your growth. Building a community of like-minded people is essential for both personal and professional fulfillment.
  • Balance is the goal. Success isn’t just about what you earn—it’s about how you live.

Dewi and Sam look ahead at goals for the future and how Dewi aims to grow his business.

For Dewi Evans, financial planning is about more than numbers. It’s about helping people create lives that are fulfilling, balanced, and meaningful. And for me, it’s been a reminder to keep striving for that balance—not just professionally, but personally as well.

Want to find out how Dewi's approach can elevate your wealth planning? Book a meeting here, or tune in to the full episode on?YouTube, Apple?and?Spotify.

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