From Liberation to Regeneration

On 18 June 1940, General Charles de Gaulle issued a powerful call for the liberation of France during the dark days of World War II. His appeal galvanized a nation under siege, igniting the flames of resistance against oppression. 84 years later, in the midst of a politically chaotic week with the world watching France in bewilderment, I find myself pondering what kind of call would be warranted today.

Over the past fifty years, the world population has doubled, economic activity has multiplied by eight, and the consumption of Earth's resources has tripled. By 2050, projections indicate a world teeming with 10 billion people. We are experiencing exponential growth within the confines of a finite world. How could simply "reducing" be sufficient? One does not need an advanced degree in economics to realize that merely minimizing impacts will not suffice to preserve the viability of life for our children and grandchildren.

Instead, a call to action is needed to create conditions that enable natural living systems to regenerate. Humanity must learn to co-evolve with these systems, and businesses must understand their crucial role in this process.

The political crisis we are witnessing in France today stems from a disconnection between global political institutions and the realities of daily life in various regions and localities. Similarly, businesses, through globalization, standardization, and the widespread application of "best practices," have also lost touch with the uniqueness of the places in which they operate. They too need to reconnect with the local communities, biodiversity, and local public institutions.

Just as de Gaulle's call in 1940 inspired a nation to reclaim its freedom and future, today we need a call for regeneration that mobilizes humanity to secure a sustainable future for life. This new appeal must urge individuals, communities, and businesses to take responsibility for their roles in the ecological and social landscapes they inhabit.

To begin with, we must recognize that reducing negative impacts is merely a first step. The ultimate goal is to create regenerative systems that restore and enhance the natural environment. Businesses, in particular, have a pivotal role to play. They must shift from extractive practices to regenerative ones, fostering a symbiotic relationship with the ecosystems they depend on.

Furthermore, political leaders must bridge the gap between global policies and local realities. They should advocate for policies that support regenerative practices, localize supply chains, and promote the uniqueness of each region. This approach will not only foster sustainability but also resilience and adaptability in the face of future challenges.

In conclusion, as we reflect on General de Gaulle's historic appeal for liberation, let us channel that same spirit of determination and courage into a call for regeneration. By embracing a regenerative mindset, co-evolving with natural systems, and reconnecting with the local contexts in which we live and work, we can pave the way for a thriving and sustainable future. Just as the liberation of France required collective effort and resolve, so too does the regeneration of our planet demand a unified and concerted response.