From Law.com: 5 Challenges Facing Firms Trying to Boost Marketing With Tech

Honored to be quoted by Law.com’s Frank Ready in “5 Challenges Facing Firms Trying to Boost Marketing With Tech,” which includes discussions of app development, podcasts, YouTube/video, social media, and open-source software: https://lnkd.in/em6NSpr (subscription may be required) ... excerpt ...

“They assume that you’re a good lawyer. They want to see that you’re a decent human being and that you’re engaged in our world,” Sexton said. “We need to put all of that in language that appeals, yes to millennials, but again, to millennials on the way toward appealing toward everyone else. And the manner in which millennials are reshaping our culture and the way we think, we have to keep an eye towards that.” ...

Modern audiences are bombarded by content, and for every firm that adopts a video channel or sets up a podcast booth, there’s probably another lawyer out there doing the exact same thing.

To stand out, attorneys may have to emphasize personality over personal accomplishments and perhaps even begin contemplating the true meaning of the words “free of charge.” #lmamkt