From kindergarten teacher to entrepreneur – and over €100k in revenue utilizing the power of PR ??

You may have wondered how PR and increasing your visibility can help grow your business and attract amazing opportunities (such as book deals or speaking engagements) and your dream clients effortlessly.

Today, I'll share with you a true story – my own.

When I started my first business a few years ago, I was able to acquire clients and achieve good results with them.

However, customer acquisition wasn't easy – and I quickly realized that if I wanted to grow my business sustainably without constant hustling, I needed to differentiate myself from other industry players.

I already leveraged social media to increase visibility and acquire clients back then.

But, as you may know, standing out on social media wasn't easy then – let alone now.

And when every entrepreneur shares their expertise and story on social media, building trust with your dream client is no longer as simple.

Because when anyone can declare themselves an expert on social media, it's entirely understandable that building trust and credibility requires more than just sharing tips on social media.

And trust, specifically, is crucial when your goal is to attract the best dream clients to your business effortlessly - and grow it in a way that feels authentic and aligned with your values.?

So, I wanted to find other ways to differentiate myself, increase visibility, and build trust.

And because I also worked as a freelance journalist for my company at that time, a light bulb went off in my head after an interview: PR and earned media coverage could be a means to build trust, increase visibility, and boost sales!

Many entrepreneurs and companies I had interviewed thanked me afterward for the interview and mentioned that as a result, they gained new social media followers, multiplied their website traffic, closed new clients, and received more interview requests.

Inspired by this realization, I combined my years of experience and expertise as a journalist and my experience in brand building, storytelling, and content marketing - skills I had acquired through my previous employment and entrepreneurship - and began utilizing PR and branding to grow my business.

I had the opportunity to share my story in various media outlets, such as Yle, Iltalehti, and Monster.fi , Business FM, City, Erto, and more.

And in a short period of time, PR and increasing visibility helped me achieve…

?? A publishing contract for my debut book, which was released in 2020. In 2021, my second book was published.

?? New dream clients who discovered me through the media.

?? More interview requests and speaking invitations.

In my first year as a full-time entrepreneur, this led me to reach €100,000 in revenue.

Since then, in my current company, we have helped numerous coaches, expert businesses, and online stores consistently gain media exposure. We have also assisted many of our clients in generating sales worth thousands or tens of thousands of euros with just one media feature, initiating discussions about book deals, and even securing their own TV shows. Additionally, we have helped them rank on the first page of Google and become top industry experts.

Most importantly, we have taught them a replicable process for earning media visibility - without spending thousands or tens of thousands of euros on press releases, native articles (which are not even earned media), or the assistance of PR agencies.

If you've read this far, I believe you've long been contemplating how to increase your visibility and sales, as well as become a top industry expert. ??

In that case, I have good news…

I offer you the opportunity to have a free Discovery Call with me, where we will create the steps for you to gain media visibility in the next 30 days.

And suppose it seems like we would be a good match to work together in order for you to become the industry leader who attracts new opportunities (book deals, speaking engagements, investors) and premium clients without cold outreach. In that case, we will also discuss this possibility.

Book your Discovery Call now!

Taru