From Invisible to Invincible: A Clear Guide on Why and How to Build a Profitable Personal Brand

We no longer live in a world where opportunities come only from family, friends, and neighbours.

The world is now somehow open but still, many people are incredibly skilled but hardly get the chance to land business/career opportunities.

Thanks to the internet for making it possible for people from miles and miles away to do business together.

But here’s the catch: to seize those opportunities, you need to capture attention and earn trust. That’s where personal branding comes in.

In the 4th episode of InGrowth, we discussed why personal branding matters today and tomorrow.

In this article, you will gain exceptional insights that can help you build a profitable personal brand With the help of 3 amazing speakers who have real-world experience of what a personal brand does.

?? Let’s dive in! You’re probably curious and excited about the amazing insights from our speakers.

To start, Alfred Wanjau the founder of Human Creative House, sets the context by defining personal branding:

"Personal branding simply means who you are. It’s a set of habits you do daily that brand you." – Alfred Wanjau

Why does personal branding matter?

Whether you’re an entry-level employee, an entrepreneur breaking into the market, or a CEO looking to expand your network, personal branding is essential.

A personal brand sets you apart from the rest, making it easier for the world to notice and embrace your solutions.

How and where do we start?

According to Ms. Mayowa Kolawole a virtual business manager and influential figure on LinkedIn:

"Start with knowing what you want to achieve."

1?? Have a goal: Know what you want to accomplish.

2?? Choose a platform: Find the platforms that align with your goals.

Let’s say you decide to build your brand on LinkedIn. Ask yourself:

?? Can someone visit my LinkedIn profile and easily understand what I’m good at or what I do?

"Highlight how you can help people to attract them." – Mayowa Kolawole

Now for the interesting part...

How can your personal brand generate income?

Whenever you offer something of value, a strong personal brand will help you gain attention and trust. That’s how you can generate income in exchange for the value you bring.

"Be the best at what you do and make sure your target audience is interested in your work." – Innocent Muramira, Founder and Managing Partner of MURAMIRA & CO ADVOCATES

How can you stand out in today’s hyper-competitive world?

Connect with people. That’s how you’ll discover the problems that need solving and come up with solutions.

??? Advice: "Build good relationships, be a listener, and get involved in solving problems as they arise." – Alfred Wanjau

Here is my take as we wrap up this ??

With social media platforms, our stories sail the skies and reach as far as we don't know. If we pay attention to how the world is getting closer, we will leverage available resources to advance our businesses and careers.

About InGrowth

Every Thursday at 7 pm, #InGrowth brings together African startup entrepreneurs, impact leaders, and ambitious professionals in a LinkedIn Live conversation where they explore new ways to advance.

It’s becoming an exciting culture!?? please subscribe to join our small house of life-long learners.

This is why I do this by the way

My mission with the InGrowth session is to help African start-up entrepreneurs and impact leaders learn directly from experienced professionals, with the opportunity to ask questions and receive immediate feedback from our speakers."

So, if you think this is something needed please, drop this ?? in the comments before you click away.

Perhaps you doubt if this is needed, feel free to leave a comment on what you propose to be done.

Until the next edition,

Keep learning and growing!!!