From Inspiration to Execution: Art at the speed of thought using generative AI.
Wajahat Hussain
On a mission to change the world from “buy new” to “renew what matters" , | H&M Global Change Award Winner 2022 | Norrsken Impact/100 Honoree 2024 | Not in any Forbes list ??
If you have worked with creative arts or interacted with the teams, you must have realized that the process can be cumbersome, you can have rounds and rounds of discussions but still lack a near to real output. Worst ! you can spend months and still end up with an outcome that is far from the vision.
Generative AI art is here to revolutionize the creative industry and help you overcome the challenges of the creative process.
The creative process can be a tricky one. From struggling to find inspiration to facing challenges in bringing your ideas to life, creative teams are often met with numerous obstacles along the way. But with generative AI art, the time it takes from inspiration to execution can be greatly reduced.
One of the biggest challenges faced by creative teams is the time it takes to generate design briefs and concepts. Hours can be spent trying to come up with the perfect idea or poring over every detail of a project, leading to frustration and wasted time. With generative AI art, however, design briefs and concepts can be generated much faster, giving creative teams more time to focus on bringing their ideas to life.
Another challenge faced by creative teams is finding inspiration and creating mood boards. The process of sifting through endless pages of images and trying to find the perfect combination of colors and textures can be time-consuming and draining. The exact final product is still somewhat vague for everyone else involved other than the creative person executing it.
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Fig 2 is an example of an imaginery scene from a creative war movie where i wanted to use an unusual color grading using magenta & green tones.
Generative AI art has the power to transform the creative process, making it faster, more efficient, and more enjoyable for creative teams. It can help them to produce a snippet of the final vision much earlier in the process. This would speed up the decision making , production and also the accuracy of the brief.
However, the use is still limited to AI enthusiasts most of whom are not well versed with design in general.
In conclusion, generative AI art has the potential to revolutionize the creative industry by overcoming the challenges that creative teams face in the creative process. By reducing the time it takes from inspiration to execution, generative AI art allows creative teams to focus on bringing their ideas to life and creating truly innovative work.
About me & why the hell am i writing about this !!
I've always had a passion for creativity, with a background in various forms of art, including music production, film making, and photography. At the same time, I also have a keen interest in technology, particularly in how it can intersect with the creative process. This interest led me to explore the fashion industry, where I honed my business and textile engineering skills, and started my own startup called BIORESTORE.
Now, I'm excited to write about the ways in which design and technology can come together. With my unique background and perspective, I'm eager to explore the potential benefits and challenges of using generative AI in the creative process. I believe that this technology has the power to revolutionize the creative industries, and I'm excited to be a part of this exciting new frontier.