From Improve Theatre to Digital Qual

I am very excited about our largest Qualitative360 conference coming up in Singapore next month. The level of participation is further proof that qual is coming back strong! In the run up to the conference, we have spoken with some of the key presenters joining the Qualitative360 APAC conference. Improv Theatre - Digital Qual - Millennials; the three topics impressively demonstrate how versatile today's MR world is, but also how flexible researchers have to become in adapting to new requirements, methods and customer demands.

Consumer Theatre

Consumer Theatre is an interactive theatre-based experience that leverages trained improv performers to spark engagement and creativity. It’s the brainchild of Firefly Millward Brown’s North American qualitative research division, who consider it a unique way to quickly inspire idea generation by using the power and honesty of consumers, insights professionals, agencies and brand teams. We recently spoke with Cheryl Stallworth-Hooper, Chief Executive Officer of Firefly at Millward Brown to learn more...

Read on at https://apac.qual360.com/blog-post/3-reasons-you-cannot-miss/