FROM IMAGINATION TO REALITY

Last year, I wrote an article with a look forward to a future where I imagined that payment becomes an integral part of customer engagement solutions that create amazing experiences and increase customer spend.

Imagine no more! The headwinds experienced during the EMV migration have lessened and been replaced with the tailwinds of innovation, not just around the edges, but deep into the core of improving the checkout experience wherever and however it happens. 

Most transformative may be that the traditional payment vehicles of the past—“cash and cards”—are being replaced with phones, wearables, faces, fingers and sound.  Digital wallets truly mimic their leather counterparts, containing a variety of ids, credit cards, gift/loyalty cards and even “cash.” Visa has developed their own signature sound and imagery to play at the end of a transaction, understanding that consumers will identify with brands in new ways.

These are times to dream big. The era of single-purpose transaction terminal are ending.  In our partner's labs, we have even seen software running on the Luxe devices that turns them into a point of sale.  For those of us on the front lines, it has been an explosive year of innovation and experimentation.  We have enjoyed working with forward-thinking and responsive industry leaders, customers and partners to implement these technology advancements into our Luxe and L5000 terminal lines. 

I invite you to stop by and see all of this and more in action at NRF’s Big Show in New York City. Our Luxe SDK and API’s make it possible to plug payments into your POS and build from others' innovations.