From Hustle to Success: Anike’s Story

We believe our stores are incomplete without you, and today, we are excited to share how we are standing by that commitment with innovative features designed to help your business thrive.?

Dive into the inspiring journey of Anike, a determined university student who turned her side hustle into a booming business with the help of Browpay.

Meet Anike, a university undergraduate who embarked on a side hustle, selling consumer goods via WhatsApp. Her journey wasn’t easy?—?facing numerous “what I ordered versus what I got” challenges, she struggled to gain her customers’ trust and often found herself in lengthy discussions to convince buyers of her credibility, resulting in challenging sales and extensive convincing efforts.

We introduced Browpay, a financial management software solution that transforms the way small businesses like Anike’s operate. Here’s how:

Inventory Management

Anike now easily adds products and manages her inventory in real-time, ensuring her offerings are always accurate and up-to-date.

Personalized Storefronts

With Browpay Storefronts, Anike created a unique digital identity, allowing her to set up online stores and virtual POS systems. She can now accept payments effortlessly through links shared on WhatsApp, Instagram and other social media platforms.

Due to the fact that some Suppliers release products only after payment confirmation. Our engineers made the storefront escrow feature review-based.

This feature provides her suppliers with assurance, as they won’t initially release products without confirmed payments.

However, one strike, and her store payments are held in back escrow. The active escrow function lasts for 30 days before it is turned off.

Seamless Invoicing and Escrow Payments

Browpay enables Anike to generate and send invoices, accepting instant payments in escrow.

Enhanced Logistics Management

Understanding the importance of efficient logistics, we developed a functionality that allows Anike to:

• set up and manage delivery and pickup locations, with their exclusive pricing.
• provide her customers with transparent pricing details for each store.
• automate batch delivery updates to all her customers.
• Enjoy Real-time delivery tracking, keeping both Anike and her customers informed.

The Result? A Thriving Business!

Thanks to Browpay, Anike has taken full control of her business. She now operates like a professional, with enhanced transparency boosting her customers’ trust. As her business grew, we supported her transition to an e-commerce website with our escrow API, ensuring her customers could securely pay in escrow directly on her website.

We Are Just Getting Started

At Browpay, we are dedicated to supporting entrepreneurs like Anike, providing safe and efficient sales and e-commerce solutions for the average African business. This is only the beginning?—?stay tuned for more updates as we continue to innovate and empower your business journey.

You are Anike. We are Browpay. Together, we’re shaping the future of e-commerce.

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