From house cleaning to candle making: How I pivoted my company after 20 months in business.

Running a small business is tough, time consuming and requires a lot of patience. My wife and I started our cleaning business with $1,800. We started at a time when most people would have discouraged us. We had only been married for 3 months and Covid-19 was shutting everything down. In running a small business we have learned it is crucial to listen to the needs of our clients. The need to provide candles to our customers evolved as we realized a desire from our customers to have a clean and fresh environment that lasted long after we left. Here are my tips on how we pivoted.

1. Research?

• Read as much as possible about the industry?
• Follow others on social media that already during it
• Focus on a niche in the industry

2. Timeline

• Don't drag it out?
• Have deadlines and move on?
• You are not going to become an expert overnight

3.Marketing:

• You need a pre launch marketing strategy?
• Create content that resonates with customers
• Customers will not come knocking at your door. Your need to reach out to them

4.Testing Phase

• Don’t wait to implement new knowledge
• Test what is working and what is not
• Don’t get stuck on one idea