From Hours to Minutes: Accelerating Brand Analysis with AI

How many hours do you think it would take to conduct a comprehensive brand positioning analysis? A day? A week?

What if I told you it could be done in under a minute?

In today's intensely competitive market, every marketing executive knows the importance of staying ahead of the curve. But traditional methods of brand analysis and self-assessment are often time-consuming and limited in scope. Enter the AI revolution. With AI technology, and in particular, browsing plugins and directive prompts, we now have the potential to conduct thorough, up-to-the-minute brand positioning analysis.

Sounds like a tall order, doesn't it? But here's the revelation - AI tools like ChatGPT 4.0 and Google Bard, which I've been experimenting with recently, take it in their stride. They dissect and analyze content, delivering the insights we seek, and they do it 1,000,000 times faster than we humans.

Let's dive into a practical example - a brand I’m familiar with: Fiberon Decking (https://www.fiberondecking.com/). I tasked these AI tools with analyzing Fiberon’s website to determine the brand essence, purpose, positioning, points of difference, and reasons to believe. All are based solely on content found on Fiberon's website.

As Seth Godin once said, "Change almost never fails because it's too early. It almost always fails because it's too late." So, let's not delay embracing the change that AI brings.

After crafting the right AI prompt, here’s the response I received from ChatGPT 4.0 model using a Bing search plugin:

Brand Essence: Innovation

_"We’re not just decking experts, we’re also innovators. We’re constantly exploring new technologies and ideas to improve our products and create a better outdoor living experience for our customers."

Brand Purpose: Transform Outdoor Living

_"Our purpose is to transform outdoor living spaces by providing innovative and high-quality composite decking and railing products that offer beauty, performance, and durability."

Brand Positioning

"Fiberon is a leading provider of high-quality composite decking and railing products that offer a balance between beauty, performance, and sustainability. At Fiberon, we believe that outdoor living is about more than just having a deck. It's about creating a space that reflects your style and provides a comfortable, beautiful, and low-maintenance retreat for years to come.”

Points of Difference

Exceptional Performance: "Our products are built to last. They resist mold, mildew, stains, and scratches, and won’t warp, rot, or splinter."

Aesthetically Appealing: "Our composite decking is available in a wide range of colors and finishes, allowing you to create a truly customized outdoor space that reflects your personal style."

Sustainable Materials: "We are committed to sustainability and are proud to use recycled materials in our decking products. In fact, we’ve been recognized for our environmental stewardship and leadership in recycling."

Imagine that - a comprehensive brand analysis in less than a minute! It's a revolutionary way of working, and the possibilities are endless. The AI revolution isn't coming; it's already here. We're standing at the precipice of an exciting new frontier where AI tools are our partners, helping us work more efficiently and effectively.

I urge you to join me in this bold new world. Experiment with these AI tools, play around, and see what insights they can bring.

How might AI revolutionize your business strategy? I'd love to hear your thoughts.