From Hip Hop to High Tech

In this week’s newsletter, we explore insights from a recent webinar for Systemologists, highlighting challenges faced by tech consultants.

Discover the success of my LinkedIn outreach experiment, which has boosted sales calls with personalized messages.

Tune into my podcast with Merv Small , where we discuss ServiceNow partnerships and his journey from hip-hop to high-tech.

Plus, grab our free LinkedIn Outreach Playbook to enhance your client engagement. Join the conversation and share your challenges to help shape our upcoming webinar content!

>> LISTEN HERE

>> WATCH THIS EPISODE ON YOUTUBE

Podcast Highlight: From Hip Hop to High Tech Mastering ServiceNow with Merv Small

I chatted with Merv Small from Agiro this week on the Paul Higgins Show about ServiceNow partnerships.

Merv, with 18 years in application management, shared insights on

1. Gaining leads from ServiceNow
2. ServiceNow interaction with platforms like Salesforce
3. The advantages of blended teams.

We explored Merv's fascinating journey from hip-hop artist to respected ServiceNow partner, culminating in his speaking engagement at Knowledge in Vegas 2024.

This episode is packed with valuable advice for tech consultants. Watch the full interview on my YouTube channel at Paul Higgins Mentoring, and don't forget to connect with Merv on LinkedIn for more insights.

Your Essential Guide to Effective LinkedIn Outreach

The playbook provides a comprehensive revenue generation system through LinkedIn outreach for Tech Consulting businesses.

Key components include:

1. Finding your Ideal Client Profile (ICP) in Sales Navigator
2. Working the list with qualified leads
3. Establishing a process for outreach
4. Manual outreach techniques
5. Automated outreach using different tools
6. Sales CRM maintenance
7. Tech setup for automation, email finding, and data management
8. Engagement strategies to improve LinkedIn Social Selling Index (SSI)
9. Campaign management for specific outcomes

The playbook emphasizes the importance of splitting strategy and implementation, with the option to use a team member for execution. It provides step-by-step instructions for each phase of the outreach process, from lead identification to follow-up and CRM integration. The goal is to create a systematic approach to LinkedIn outreach that generates consistent results and increases revenue for Tech Consulting businesses.

>> GET IT FOR FREE TODAY

Do you want access to all the playbooks to help you grow?

Join the Tech Collective now to gain immediate access to all the resources and benefit from a community of like-minded peers and expert guidance.

A Day in the Life

This week, I reviewed a client's sales call and noticed a common pitfall: spending too much time on their story.

To streamline calls and focus on client needs, I recommended sending your story prior. Here's an example I shared:

>> Story

This approach saves valuable call time for understanding client challenges and proposing tailored solutions.

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• Why are your high-value deals slipping away??Watch this video to find out

A few words from me...

I'm researching for an upcoming webinar for Tech Consultants and need your input. I've identified key challenges facing tech consultants:

• Adhoc marketing plans
• Underdeveloped sales skills and processes
• Fear of charging what you're worth
• Avoiding putting yourself out there

Are these the challenges you're experiencing? Or are there others I have missed?

Your insights will shape the webinar content to address the real issues you're facing.

Please reply to this email with your thoughts—I read every response. Let's work together to overcome these obstacles and grow your business.

Your input could make a difference for our entire tech consultant community.

Regards

Paul