From Hangry to Happy: Nailing Your Event's F&B
Featuring insights from Tracy Stuckrath, founder of Thrive! Meetings and Events and host of the Eating at a Meeting podcast.
If there’s one thing that gets people talking at events — aside from questionable keynote speeches — it’s the food. And we’re not talking about generic sandwiches and sad coffee. We’re talking about the kind of food that leaves an impression. For over 30 years, Tracy Stuckrath has been on a mission to make sure that the food at events does more than just fill stomachs. It should be safe, inclusive, and, dare we say, memorable. Her advice can transform how you approach food at your next event or trade show.
What You'll Learn:
Why F&B Matters More Than Just Avoiding “Hangry” Attendees
Let’s face it: breaking bread with someone can transform a relationship — and we’re not talking about the kind of bread that’s leftover from yesterday’s buffet. Tracy shared a story of a client who had a notoriously difficult customer. Before lunch, her friend sent an array of menus — vegan, gluten-free, regular — so the client could choose. The customer actually called to thank him, delighted that he wouldn’t be stuck gnawing on lettuce scraps. Talk about a win.
The point is, if your guests don’t feel included because they can’t eat anything, they’ll be too busy grumbling about their empty stomachs to focus on your pitch — or that million-dollar deal you’re trying to close.
And, a quick tip: Offering options that are both gluten and dairy free can solve a lot of problems upfront, covering some of the most common dietary needs.