From Guessing to Growing: How Knowing Your Awareness Number Puts You in Control

I was reading an email from someone I follow the other day, and one line jumped out at me:

“Be polarizing. Tell the truth. But only if it’s actually your truth.”

The message hit me hard—not because it was revolutionary, but because it called out something I see all the time.

We’re constantly being told to be bold, be louder, get more followers, and capture attention at all costs. But here’s the truth: Trying to be something you’re not—whether it’s polarizing, controversial, or even just “bigger”—is the fastest way to undermine your brand.

What if, instead of striving for “more,” we focused on precision? What if you stopped guessing about what it takes to grow your business and started leading with clarity?

Why Big Metrics Aren’t the Answer

Here’s something I remind my clients: You don’t need millions of followers or likes to build an extraordinary brand. You don’t even need thousands.

There are 8.2 billion people in the world. If even 1% resonate with your brand, that’s 82 million people. And if 0.0001% of them actually become your clients, you’d still be wildly successful.

But let’s make it even simpler. You don’t need to market to the world; you need to connect with the few who matter. And that’s where your awareness number comes in.

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Oh Réland!! This feels so different yet more like me! Looking at my current branding I can see how hard I’m clinging to my corporate past. I’ve been so afraid of embracing a more beautiful Hawaiian and celestial look that would actually go with my name and business name. I love you! This is making me cry happy tears!

Every time I see this testimonial from KyAlea Monma it makes me tear up. Sometimes all we want is to feel seen and know that we are headed in the right direction. Doing a Brandstorm with me will uncover what it is that you want for your business and give you the strategic clarity to achieve it!

What you should know is that KyAlea and I do similar work... but we now chat every single day. If I can't help you for any reason she is the first person I would introduce you too or we will partner to make your dreams come true.

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In this episode, we delve into the heart of creating a brand identity that deeply connects with your audience. From defining your core values to crafting a story that builds trust, we break down the key steps to forging lasting connections.

Join us as we uncover the transformative power of cohesive branding, color psychology, and a unified brand voice—all essential elements to make your brand unforgettable.

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Picture, Plan, and Pop Calculator

Imagine this: You’re hustling hard, posting on social media, networking, and sending emails, but every step feels like throwing spaghetti at the wall—hoping something sticks. You don’t know if you’re doing enough or too much, and worse, you have no idea what’s actually working.

Without a clear plan, the days blur into a cycle of burnout and frustration. Your calendar is filled with random calls that don’t convert, or worse, it’s empty—leaving you scrambling to fill the gaps. Every outreach feels like a shot in the dark, and instead of celebrating wins, you’re left wondering why success feels so out of reach.

For the driven, ambitious visionary, this isn’t just exhausting—it’s a roadblock to scaling with ease and confidence. Without a system to know how many outreaches lead to booked calls and ultimately to sales, you’re running a business on hope instead of strategy.

But it doesn’t have to be this way. The Picture, Plan, Pop Calculator gives you control, clarity, and the confidence to take intentional actions that lead to extraordinary results. Isn’t it time to work smarter, not harder?

Is your brand leaving you stranded in the noise?

You wake up to another day of hustling for clients, your website live and your social media updated—but the inquiries aren’t rolling in. You know your expertise deserves recognition, yet your brand feels more like a whisper than a magnet for premium clients.

After sipping your morning coffee, you open an email with a personalized video that feels like a GPS for your brand. It’s your Brandmuda Brand Breakthrough—a strategic, no-nonsense review that doesn’t just point out what’s off course but gives you clear steps to steer your brand toward the Champagne Clients you’ve been dreaming about.

By the afternoon, you’re deep into refining your brand with actionable insights that make everything click. The next time you check your inbox? A message from a client who’s ready to say, “I’ve been waiting for someone like you.”

This is what happens when your brand finally works for you. In just 72 hours, we’ll deliver a custom video audit highlighting what’s working, what’s holding you back, and how to transform your messaging into an irresistible invitation for high-value clients.

It’s time to make your brand extraordinary—and start making waves.

This should be very helpful ??