From gorilla marketing to programmatic AI...  It’s bananas!

From gorilla marketing to programmatic AI... It’s bananas!

This was me, 26 years ago, in my first foray into marketing.  

It didn’t go great... Targeting wasn’t overly optimised: I handed leaflets directly to consumers in close proximity to the half-priced carpet store, while they shopped.   

It did have impact! Almost too much. I tapped one lady on the shoulder to hand her a leaflet and she screamed, which was closely followed by both of her young children bursting into tears.

How things change... Dataphoria Digital is on the rise!

If you can’t truly measure ROI, don’t run it: For too long, marketers have been convinced to measure digital advertising using outdated metrics. The advertising landscape is changing more rapidly than ever. Digital advertising is a two-way medium. Accept no substitute... branding is no longer an acceptable line item for your budget.

Dataphoria Digital delivers high intent digital display advertising leads to our customers. 

Commercials are based around a targeted cost per action.   

I don’t want to beat my chest (pun intended), but your low risk investment will even have stops in place, for your peace of mind. 

With low creative resource requirements, real-time programmatic optimisation (advanced AI), and true measurability, now is the time for digital to work for you!

Let’s talk about your goals.

Chris Fitzgibbon

I am passionate about helping people unlock their potential with systems, tools and strategies

6 年

Gorilla Marketing at its best.

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