From Generic to Genuine: Creating Personalized Gifting Experiences on Scale

“Our BDRs are just ‘outbounding’ all the time. It has to be one of the hardest jobs. We used Acquire gifts to give them another tool, something that has context and offers value. People loved it and it was easy for us to follow up. It is an accelerator and a door opener. We got a ton of follow-up from our send.” - Brandon Scarborough, Senior Field Marketing Manager, Wiz

We are rapidly approaching gifting season! When sending a large number of gifts, the personalized touch can often get lost in the shuffle. The goal of sending a gift is to make the recipient feel something. There are a few key ways to make your large-scale gifting campaigns feel personalized and high touch:

Segment and Customize Your Recipients - group your recipients into specific segments based on demographics, interests, and preferences to tailor your gifts accordingly. Create 3-5 ‘buckets’ based on your segments and choose gifts that will appeal to each. This offers a personalized approach without having to search for an individual gift for each person.

Personalize - Send a personalized, handwritten message from individual members of your team rather than a generic, typed-out notecard. This goes a long way and makes the recipient feel really special.?

Customize Products- Engraving or monogramming items add an extra touch. Add your company logo to elevated items like chocolate truffles, wine bags, or Riedel wine glasses. Sending something the recipient will actually use and see regularly, will also make them remember you.?

Curate Your Selections - ?Offer customized gift baskets, experiential gifts, or seasonal options. A curated gift shows that you’ve put the time in, and made the extra effort to source something really nice. Everyone sends schwag. Stand out by sending something different.

Involve Your Team- Use your team to gather information about the recipients to assist you in the curation process. Including a handwritten note from a specific person on your team, adds an extra touch and makes the gift feel even more personal.

Large-scale gifting campaigns don’t have to feel mass-produced or impersonal. At Acquire , we assist our clients in sending gifts that make the recipient feel special. Adding a personalized touch to large-scale gifting campaigns is what we do. Sending a gift is imperative for opening closed doors, giving your BDRs and sales team another tool in their toolkit for connection, and for moving prospects down funnel.