From Fans to Data-Driven Wins: Stories That Inspire!
In the world of sports, connections matter, and at Data Talks, we strive to deepen those connections every day.
In this edition of our Weekly Digest, we’re highlighting the success story of our collaboration with Timr? IK, exploring the insights from our latest podcast episode on the thriving women’s sports industry, and reflecting on the incredible moments from our first-ever Data ‘Talks’ Revenue Conference in London. Join us as we celebrate these achievements and continue to drive innovation in fan engagement! ??
Swedish Hockey League
From Fans to Ambassadors: Timr? IK’s Innovative Approach with Data Talks
By launching the innovative “Ambassador Campaign,” Timr? IK , an ice hockey club from the small town of Timr? in Sweden’s top division (SHL), is redefining fan engagement and revenue growth with the help of Data Talks. This campaign empowered season ticket holders to share unique links with friends and family, offering a 50% discount for the first home game of the season. Fans who successfully used their links became “Ambassadors,” earning rewards like a limited-edition T-shirt.
The results were remarkable, transforming season ticket holders into key advocates and reinforcing their connection to the club. Adam S?lg , Head of Communications at Timr? IK, reflects on the campaign’s success:
“With Data Talks, we get closer to our supporters, and it helps us improve as a club. Our fans are the foundation of everything we do, and by involving them as Ambassadors, we’re ensuring that our arena stays full for generations to come.”
Data Talks recently began collaborating with Timr? IK, providing valuable insights to drive targeted marketing efforts and enhance the fan experience. This partnership highlights how our platform helps clubs of all sizes achieve their strategic goals.
Want to know more about this exciting collaboration? READ HERE
New Podcast Episode
Driving Profitability in Women's Sports
The global women’s sports industry is on track to surpass $1 billion in revenue by 2024, fueled by increased investments, growing visibility, and a surge in fan engagement. A notable highlight of this trend was the 2023 FIFA Women’s World Cup in Australia and New Zealand, marking the first edition to break even after years of financial challenges, as reported by Quartz.
领英推荐
In our latest podcast episode, host Lorraine Moalosi leads a compelling panel discussion with industry experts Nancy Hensley , Founding Member and Advisor at Mercury 13, Lindi Ngwenya , Director at Sisu Sports Management, and Julia Roca Valverde , Event Manager & Ticketing Strategist. They explore the pivotal factors driving profitability in women’s sports, shedding light on how strategic decision-making is essential to shaping the financial landscape and empowering women’s sports on a global scale.
Join us as we uncover the insights and strategies that are paving the way for the future of women’s sports. Don’t miss out on this enlightening discussion—tune in now to hear from our esteemed guests!
LISTEN HERE !
Data 'Talks' Revenue Conference 2024
Thank You for Making Our Conference a Success!
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Wow, what a week this has been! We had our first ever Data ‘Talks’ Revenue Conference 2024 in London, featuring fantastic speakers, great guests, and interesting panels. A big thank you to everyone who attended—we’re glad you enjoyed the event!
We asked some of the Data ‘Talks’ Revenue Conference 2024 attendees about their thoughts and biggest takeaways, and they had much to share!
It was great to hear how important data is, along with the human touch that comes with it. Understanding the emotions and passions of supporters helps us create stronger connections. Events like this remind us how vital it is to connect and grow together. We’re excited for what’s next! ??
Check out what attendees, such as Martin Geisthardt from 1. FC Magdeburg, Aidan Boxall from West Ham United FC, Keely Armitt from Table Tennis England, Shrey Nilvarna from Lewes Football Club, and Karen Ramirez from Sporting Sheroes had to say ??
WATCH HERE !
If you have any questions or topics you'd like us to cover that weren't included in this week's digest, don't hesitate to reach out. Reply to this email or send us a direct message on any of our social media channels listed below. We're here to help!
Best regards,
Sasa from Data Talks