From Failing Brand to ?86 Lakh Powerhouse: Surender Singh's Recipe for Business Turnaround

Welcome back to this week's HyperScale Business Newsletter!

This week, we're diving into the inspiring story of Surendra Singh, who took centre stage on Shark Tank India. But unlike most pitches, Surendra wasn't there to launch a new company.

Instead, he showcased the remarkable turnaround of his existing brand, TURMS, an intelligent apparel company known for its innovative features like anti-stain, anti-bacterial, anti-fungal, and anti-odor properties.

From Failing Brand to Profit Machine (with a ?1.5 Crore Leap of Faith)

TURMS wasn't always the success story it is today. Prior to Covid-19, the company was struggling under its original founders.?

Recognizing the potential in the brand's unique technology, Surendra Singh, a former TURMS customer and someone with experience in the automotive industry, took a bold step in 2022 by acquiring the company for a reported ?1.5 crore (cash and equity)

This move highlights a growing trend: established entrepreneurs taking on the challenge of reviving struggling businesses.

Selling the Sizzle, Not Just the Steak (The Apple Effect)

TURMS offers anti-odor and anti-stain clothing, but their marketing magic lies in how they position their products.

Inspired by Steve Jobs' focus on user benefits, Surendra rebranded their offerings as "30-day no-wash jeans" and "7-day no-smell socks."?

This shift in messaging likely resonated with a wider audience, focusing on the convenience and hygiene benefits that truly matter to customers. This strategy echoes Apple's focus on user experience and how their products simplify daily tasks.

The Power of Optimization: Every Penny Counts (A 38% Cost Cut)

Shipping costs can silently eat away at profits. Surendra identified a clever solution.

By designing custom 0.93 kg packaging (just under the 1 kg chargeable weight limit for many couriers in India), TURMS slashed their shipping costs by a staggering 38%! This story underlines the importance of optimizing every aspect of your business, from marketing to logistics.

TURMS Soars High! (?86 Lakh and Counting)

Thanks to Surendra Singh's vision and strategic approach, TURMS is now a thriving company boasting a monthly revenue of ?86 lakh! This turnaround story isn't just inspiring, it's a blueprint for unlocking hidden potential within your own business.

Surendra didn't just throw money at a problem, he identified the core value proposition (convenience and hygiene) and optimised every step of the customer journey.?

The result? A brand customers rave about and a business generating serious profits.

Imagine what similar transformations could do for your company.

You need someone to delve deep to understand your unique challenges and craft custom strategies that resonate with your business

Feeling stuck in a growth rut? I can help you break free.

Schedule a free, no-obligation consultation with me today. Let's discuss how we can turn your business into the next success story?

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