From Explainer Videos to Recruitment Clips: 7 Ways to Use Animation and Motion Graphics in Your Videos

As we move further into the digital age, video has become a critical component of any company's communications strategy. Videos are engaging, informative, and can communicate complex ideas quickly and effectively. One type of video that has become increasingly popular is 2D animation and motion graphics. In this article, we'll explore the different types of videos that can be produced using 2D animation and motion graphics and how they can benefit your company.

1. Explainer Videos

Explainer videos are a fantastic way to introduce your company, product, or service to your target audience. These videos typically use a combination of animation and voiceover to explain complex ideas in a simple and easy-to-understand way. They are great for increasing brand awareness and building trust with your audience.

2. E-Learning Videos

E-Learning videos are designed to educate your audience about a particular topic. These videos can be used for training purposes, teaching new skills, or providing information on a specific subject. Using 2D animation and motion graphics can make these videos more engaging, and they can be a powerful tool for improving knowledge retention.

3. Imagefilm

An imagefilm is a video that showcases your company's values, mission, and culture. These videos can be used to build brand recognition, improve customer loyalty, and attract top talent. 2D animation and motion graphics can be used to bring your company's story to life and create a memorable experience for your audience.

4. Sales Videos

Sales videos are designed to convince your audience to purchase your product or service. These videos should be engaging, informative, and persuasive. 2D animation and motion graphics can be used to highlight the features and benefits of your product or service, making it more appealing to your target audience.

5. Product Videos

Product videos are designed to showcase the features and benefits of a particular product. These videos can be used to demonstrate how a product works, show its unique features, and highlight its benefits. 2D animation and motion graphics can be used to create a visually stunning product video that engages your audience and highlights the key selling points of your product.

6. Recruiting and Onboarding Videos

Recruiting and onboarding videos are designed to attract new talent to your company and help new employees get up to speed quickly. These videos can be used to showcase your company's culture, values, and mission, and they can be a powerful tool for building employee engagement and retention. 2D animation and motion graphics can be used to create an engaging and memorable onboarding experience for new employees.

7. Internal Communications

Finally, videos can be used for internal communications, such as training videos, employee updates, and company announcements. These videos can be used to improve employee engagement, communication, and productivity. 2D animation and motion graphics can be used to create visually appealing videos that effectively communicate key messages to your employees.

Endless Possibilities

2D animation and motion graphics can be a powerful tool for producing a wide range of videos that can benefit your company in many ways. Whether you're looking to increase brand awareness, attract new talent, or educate your audience, videos can be an effective way to achieve your goals. By using 2D animation and motion graphics, you can create visually stunning videos that engage your audience and deliver your message in a way that is both informative and entertaining.

At Perihelion, we specialise in providing creative solutions for the space sector and beyond. Our team of experts can help you create a custom 2D animation or motion graphics video that meets your unique needs and helps you achieve your goals. So if you're looking to take your company's communications strategy to the next level, don't hesitate to our CCO David Delany today to discuss your project. We'd be happy to help you create a video that captures the essence of your brand and resonates with your audience.