From evolution to revolution: the solution

My beloved bike industry has historically been based on products. That is, spinning (#pun) around the bike itself, parts, accessories, and some unavoidable services such as maintenance and fixing. I mean traditional bikes and related, which still have a strong presence in popular belief.

In the meanwhile, technologies went beyond welding, laying carbon fiber sheets, and hiding cables. Bike technification is/should become a new approach for the product and services. So, a new way of making is bringing new talented people to the bike’s place.

Technification is not only related to e-bikes, but it must be understood as a comprehensive mantra

E-bikes and, listen to this, new upcoming users have turned into a pole of attraction for those minds and companies willing to offer their knowledge, products, and assistance to this new market and its inhabitants.

People who evaluate positively the use of the very latest in the search for a better experience will claim this very same availability before, during, and after their first pedal stroke.

It is really amazing how shining people just arrived to make bikes a better, safer, more enjoyable, findable, or serviceable pleasure.

A large amount of geniuses make/will make the bike industry an unavoidable solution with a better scope. Listing them would be impossible and a daring mistake on my side, since I would always miss someone unintentionally. So, I’d rather share some examples of companies ruled by brilliant guys with whom I had the fortune to network and learn from. I am sure that you also have a million suitable ones, but, let me go for these:

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- Bike Matrix Ltd : In a growing offer of bikes, bike parts, and their suitability, Bike Matrix Ltd enables those wanting to find a compatible part for their bikes with one click. What’s more, you can also learn where to find/buy what you need, be it digitally or in a brick-and-mortar business. This is their solution for end consumers but makers and dealers will also benefit from joining Bike Matrix Ltd to attain findability and a positive service perception. The always-smiling Adam Townsend is your engaging contact.

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-? Smart Serial Number? : Duilly Cicarini , Gilles De Moor , and Daniel Wenzel Mendes have been my touchpoints with the brilliant idea of Smart Serial Number? . It is about a complex and innovative concept made simple: an unprecedented trackability of a bike from the assembling line and all along its lifespan, just a QR code away. Link this code to the bike and information such as product authenticity, service records and suggestions, a complete CRM, etc., will come up.

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- Missoun : The car industry says that their configurators have a huge and quantifiable impact on conversion, rates, sales speed, and customization influence, not to mention the brand awareness strengthening for those like me who have configurated a Porsche AG S/T in tears.?

Cars only then? No. The great Michele Sciuto opened my eyes and mind to a whole new world of engagement when I learned about Missoun as a powerful tool to show your bike brand’s customization (and sales) possibilities stunningly and attractively.

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- Citrus-Lime Limited : This is not the first time that I have brought up the data-based management of your business as one of the pillars of a dealer’s survival. End period. Grant Hadwin is one of the most brilliant minds I ever stumbled across. He proved to me that Citrus-Lime Limited is a clever comprehensive tool for shops to dramatically improve their management. Stock optimization and update, workshop & service, customer management, procurement, cost control, or web feeding are only some of the fields that can be controlled and enhanced using an easy-to-set-up, robust, integrable, and cloud-based all-inclusive solution.

I have not been searching and typing for quite a while to post propaganda, but a different analysis and some tools to widen it. I want to highlight how much those companies (and way more) bring value and results in a more-than-ever-shifting environment.

How you appear/act/react before your client-to-be and/or consolidated purchasers will define and quantify the possibilities of performing trading operations, their tail length, and the depth of your professional liaisons.