From Ethics to Innovation: The Impact of AI on Marcom Today

Hello, and welcome to our weekly newsletter!

Today, we're diving deep into the exciting world of AI in the Marcom field. We'll explore the latest developments, ethical considerations, and real-world examples of how AI is revolutionizing marketing and communications.

01. ANA's Updated Ethics Code: Navigating AI in Marketing

Association of National Advertisers (ANA) just released an updated Ethics Code of Marketing Best Practices, placing a spotlight on the ethical use of AI in marketing. This US-centric code offers valuable guidance for marketers navigating the rapidly evolving landscape of AI, especially generative AI and machine learning.

Key takeaways:

• Transparency is key when using AI to create or modify content.
• Marketers must actively work to mitigate bias in AI algorithms.
• Data privacy remains essential in AI-driven marketing.
• Human oversight is crucial in sensitive or high-risk AI applications.

Global implications:

While US-focused, the ANA Ethics Code serves as a valuable reference for countries like Vietnam as they address AI's ethical implications in marketing. The code's emphasis on transparency, accountability, and consumer protection sets a global standard for responsible AI adoption.

02. Plum Partners with adclear.ai to Strengthen Consumer Protection in Financial Marketing

In a move to prioritize clarity, accuracy, and compliance in its marketing communications amid UK customer duty, Plum, the popular financial services app, has announced a strategic partnership with AdClear.ai. This AI-powered platform specializes in providing marketing compliance solutions, particularly for industries with stringent regulations, like gambling and finance.

Clear Communications, Mitigated Risks

The collaboration aims to bolster consumer protection by ensuring that all marketing materials are not only compliant with regulations but also transparent and easily understandable.

AI in Action: Empowering Financial Wellness

This development showcases the growing role of AI in shaping the future of marketing and communications, particularly in highly regulated sectors like finance. It highlights how AI-powered tools can help businesses not only achieve compliance but also enhance customer experience by providing transparent and easily understandable information.

03. AI Marketing Success Stories: Hot Pockets Mailchimp, and Infosys

The ANA's latest CMO Council report showcases how AI is making a tangible difference in marketing. Let's delve into three success stories that demonstrate the power of AI across various applications.

• Hot Pockets: Revamping Communication Standards with AI-Generated Imagery

Hot Pockets leveraged generative AI to update their communication standards book, creating imagery that resonates with Gen Z consumers. By setting clear parameters for user profiles and style, the AI-generated content seamlessly integrated into their guide, illustrating a modern approach to marketing.

• Intuit Mailchimp : B2B Campaign Visualizing the Power of Personalization

Mailchimp addressed a common challenge for marketers: the overwhelming nature of personalization. They used AI to generate striking visuals of "clustomers" - a tangled mass representing the consequences of neglecting personalization. This resonated with clients, significantly boosting brand awareness and perception.

• 印孚瑟斯 : Mass Marketing Activation with AI-Generated Content

Infosys faced an unexpected challenge when Rafael Nadal, their partner for the 2024 Australian Open, withdrew due to injury. They turned to AI, launching the #RafaForever campaign where fans could generate custom images of Nadal. This innovative use of AI generated massive engagement and showcased the technology's ability to create personalized content at scale.

As we wrap up this week's insights, we invite you to take the next step in your journey toward understanding the future of marketing and communications. Join us for our upcoming webinar, "Marcoms 4.0," where we'll delve deeper into market trends, the potential of the Marcom and PR industry, and the hottest careers emerging in this space. We'll also cover the key skills that are increasingly in demand in today's job market.

?? Date: 15/08/2024

? Time: 19h30 - 21h00

?? Register here: https://edtronaut.ai/event/webinar-tuong-lai-nghe-truyen-thong

Don't miss this opportunity to stay ahead in the ever-evolving world of Marcom.

Thank you for reading, and we look forward to connecting with you in the next issue!

To continued learning and innovation,

Edtronaut team